+1-866-647-1057
sarah@dufferinmedia.ca

Month: July 2019

Basic Internet Etiquette

The Online Corner: Basic Internet Etiquette

THE ONLINE CORNER Basic Internet Etiquette (aka Netiquette) August 2019 – Sarah Clarke to be published in the August Snapd Dufferin/Caledon What does the term “netiquette” mean? Netiquette refers to Internet etiquette. This simply means the use of good manners in online communication such as text, e-mail, and social media.  It is important to use…
Read more

Branding Foundations

The 3 Most Important Branding Foundations for your Business There is a reason that companies invest thousands of dollars on branding. It leads to having a consistent message that brings their business to top of mind with their consumer and in the end results in more sales, more revenue, and a higher bottom line. Regardless…
Read more

what is your why

What is your Why

What is your WHY? 6 Questions You can Ask to Help you Define your Why. I am currently going through an indepth business and personal transformation. The Online Business System program I am taking is with Suzanne Longstreet, founder of Success and Clarity The most recent video in the series talked about identifying your WHY,…
Read more

Time management tips

Tips on Managing an Unmanageable Task List

Tips on Managing an Unmanageable Task List I often feel completely overwhelmed by how many items are on my to do list. I am a mother of 3, run a busy household, have 2 dogs and a cat, and then I run a busy digital marketing agency that is expanding quickly. My tasks list honestly…
Read more

Instagram Tips for Quick Growth

Instagram Tips for Quick Growth

Is one of your goals to grow your Instagram Account and generate results from this very interactive platform? You are not alone! Here a few Instagram Tips that I’ve been using, hope you find this helpful. Post on Instagram 1-2 times per day This is the agreed optimum number of times to post a day…
Read more

Branding Tip Invest in a Good Logo

Branding Tip Invest in a Good Logo

Branding Tip: Invest in a Good Logo Why is Having a Good Logo So Important? Your business logo is an important part of your company’s brand, perhaps the most important. It is the visual face of your company. Investing in a good logo that is versatile and withstands the test of time (as in the…
Read more

What is an expert anyways?

What is an Expert Anyways?

What is an Expert Anyways A few days ago in conversation a friend was looking at me when she used the words ” Social Media Expert” and I literally felt like looking behind me to see who she was talking about. It made me realize I did not feel confident enough to call myself an…
Read more

social listening

Social Listening Tip: Use Google Alerts

Social Listening Tip: Use Google Alerts to monitor your brand online What is Social Listening? Social listening is the practice of monitoring what is being said about your business online. This is different than just monitoring your mentions on social media – those are direct interactions that you are notified of. Social listening goes deeper…
Read more

How often to post on social media

How often should I post on Social Media?

How Often To Post on Social Media Good morning friends! Had a great conversation yesterday with some really nice people that I’m excited to be working with on their social media, and they brought up a great question – how frequently is the min / max amounts of time to post on social media platforms.…
Read more

social media tip follow the 80 / 20 rule

Social Media Tip: Use the 80/20 Rule

Social Media Tip: Follow the 80/20 Rule Social Media Content Tip: Follow the 80/20 Rule Here is a fun and easy tip for the Tuesday after the long weekend. (Canada Day was yesterday). When you are preparing your social media content calendar it is often wise to keep in mind the 80/20 rule. What is…
Read more