3 Things you can do Right Now to Improve your SEO
Make sure all of the images on your website have ALT Tags
When you upload any image to your website, you have probably noticed there is opportunity to complete a field called "ALT tag" or "Alternative Text". Many people do not understand what this field is for, and so often leave it blank. A huge missed opportunity for your SEO!
Definition: An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied toimage tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an ecommerce store's search engine rankings.
Why are ALT tags important?
Alt tags provide better image context/descriptions to search engine crawlers, helping them to index an image properly.
So in a nutshell - by adding an "ALT tag" or text description to each image you add on your website, you are giving the search engine crawlers another items to index based on the keywords you use in the text. This will give your posts, pages, and website overall better search engine ranking results.
Make sure your website has an SSL certificate
Tip#2 that you can implement right away (if you haven't already) to improve your search engine results. Install an SSL Certificate on your domain.
What is an SSL Certificate?
An SSL Certificate is purchased through your domain registrar or hosting company and shows that you are the trusted owner of the domain. It is what will show the https: at the front of your website address in a browser window.
If you don’t have an SSL certificate :
- Your site might show “not secure”
- Your site might not be show by some browsers
- Google might not spider your website
To install an SSL Certificate login to your domain / hosting provider and purchase an SSL certificate and apply it to your domain.
Add your website to 3 popular business directory websites (or more!)
Tip #3. Find a few local or national business directory websites and set up a profile for your business that includes a link to your website URL. For example, YELP, Better Business Bureau, Online Phone Directory etc. These all have free options, and some have paid upgrades.
All of these website spend a LOT of time, energy, and probably money on SEO and are very well indexed by Google and other search engines. Not only will your business / website results show in search engines under the directory site, but these valuable "backlinks" also help improve how valuable Google views your website.
BONUS SEO KNOWLEDGE: What is a Backlink?
A backlink is a link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." Backlinks are important to SEO.