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how to use UCG User generated content in your marketing

How to Include User Generated Content in your Marketing Strategy

How to Include User Generated Content in your Marketing Strategy 79% of consumers say UGC highly impacts their purchasing decisions With a huge trending number of consumers turning to social media for information, research and for buying products, the power of user generated content is undeniable. Let’s discuss in this blog post what UGC is…
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social media inspiration December

Social Media Inspiration for December

December Social Media Content Inspiration The final month of December brings an interesting time when planning out your social media content.  There really needs to be a great mixture of festive, fun, and reflective posts in addition to taking advantage of the busiest shopping month of the year.  I hope this article helps inspire you…
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Scott Lucas Solutions

Business Feature: Scott Lucas Solutions

Please help me in celebrating business owner, Scott Lucas, founder of Scott Lucas Solutions.  Scott is a tech specialist that helps business owners automate systems in order to spend more time working ON your business, rather than IN your business.  This is a very common trap for small business owners (myself included) to fall into.…
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Dana Sacco

Business Feature Dana Sacco

I’m so excited to introduce you to Dana Sacco, founder, owner, and operator of i2iHype. Dana’s zone of genius is SYSTEMS.  As a business owner I know that I struggled for far too long without any systems in place.  This honestly was a huge waste of time and money, and blocked my business from growing.…
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PR Public Relations for your Business

Public Relation Strategies for your Business

Let’s Talk About PR – Public Relation Strategies for your Business I was recently approached by a business owner looking for advice on her business and Public Relations.  She reached out and asked me how to get her business featured in larger publication and news outlets.  This is an awesome goal for a business or…
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social media marketing strategy for the holidays

Social Media Marketing Strategy for the Holidays

Social Media Marketing Strategy for the Holidays How can your business create a social media marketing strategy for the holidays that will increase engagement, reach, and create sales? December is an incredibly busy time of year both online and offline.  This is especially true for business owners trying to maximize the revenue potential of the…
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Cicilia Lico

Business Feature Cecilia Lico

I’m so excited to introduce you to Cecilia Lico, founder, owner, and operator of Lico Jewelry.  I love sparkly things – and beautiful vintage and unique jewelry, and Cecilia has absolutely blown my mind with her items.  Her custom designs are so classy and colourful!  Help me celebrate this small business owner by learning more…
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Business Feature Shannon Palermo

Business Feature Shannon Palermo

Business Feature Shannon Palermo Shannon Palermo, founder of Modern Balance Solutions offers more than just bookkeeping services.  From the moment you land on her website or social media she offers busy business owners a solution.  She offers reassurance.  It is very difficult to manage all of the tasks of running a business, and outsourcing bookkeeping…
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social media inspiration for november

Social Media Inspiration for November

November Social Media Content Inspiration As the days get shorter and cooler here in Canada and we get ready to cozy down for winter, November brings a LOT of special days to celebrate and commemorate.  I hope this article helps inspire you with some timely topics to include when you are planning out your social…
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Kait Lemus Portillo

Business Feature Kait Lemus Portillo

Business Feature Kait Lemus Portillo I must admit being a little bit star struck at the opportunity to feature this musical icon and marketing genius on my website.  Just reviewing all of her online messaging I have become inspired to consider new ways to think about marketing my business (and I’ve been in marketing for 20 years!). Kait is…
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