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DUFFERIN'S SPOTLIGHT PODCAST

Dufferin’s Spotlight Podcast

Dufferin’s Spotlight on Business is a local podcast located in Dufferin County featuring local businesses in Orangeville and surrounding area.  Dufferin Media and Josh MacEwen have formed a strategic alliance to work together to better service our local community.  I’m so excited to be working with Josh, as you know I’m very passionate about local…
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balancing working and teaching your kids from home during the pandemic

Balancing working from home and teaching kids from home during COVID19

Balancing Working and Teaching from Home Good afternoon friends! I’m sure many of you reading this are deeply affected by the current state of the world. The Coronavirus Pandemic is currently sweeping through all countries, impacting the lives and businesses of all humans on this earth. I am located in Canada. The Pandemic became a…
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how to support local business during covid19

How to Support Local Businesses During COVID19

How to Support Local Business During COVID19 *****97% of Businesses in Canada are Small or Owner Operated*** Most of our local businesses owned by entrepreneurs have been affected by the COVID19 Pandemic. Either they have been forced to close, or have lost a large portion of their business and revenue. Some have pivoted and started…
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Stay in the Solution

Stay in the Solution

Stay in the Solution I had a boss once say “If you are not part of the solution, you are part of the problem”. I’ve never forgotten that, and have applied that concept to many situations over the years. Also when I was going through my very difficult divorce, I had more than one person…
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Top Five Free Photo Sites

Top Five Free Photo Sites Amazing social media content requires amazing photos! So how do you get amazing photos! You can hire a professional photographer. And trust me – this investment IS worth it!!! Getting branding shots of yourself and your business that can repurposed on your website and social media will have a huge…
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COVID19 Marketing Strategy

Pivot Your Marketing Strategy during COVID19

How to Adjust your Marketing Strategy During COVID19 Good morning fellow business owner. I am sure that the uncertainty of these times is causing you great stress. I know it is for me as well. I’m hoping that I can help guide and inspire you a little bit to set up your business to survive…
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ONLINE GUIDE: Branding Foundations Includes FREE Workbook

A business of any size and from any industry will be more successful if their BRAND is firmly established. Having the perfect business name, logo, tagline and mission statement will clearly identify your business – help you increase awareness of your business, grow your audience and community, and ultimately secure more customers and make more…
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social media is not a sales pitch

Social Media Is Not a Sales Pitch

Social Media Isn’t a Sales Megaphone Now more than ever consumers have a low tolerance for brands who treat social media as their megaphone and continually try to sell with every post.  It’s for this reason that brands need to not only respect their audience, but the platform they’re publishing and treat it as a…
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Don’t Let Your Social Media Go Silent During COVID19

Hey Everyone, I know it’s just a crazy time right now.  As a small business owner you might have had to shut your doors, or have just lost so much business so quickly you might as well have to close.  Regardless of the status of your business it is critical to remember that this crisis…
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How to Make Your Own Disinfectant Wipes

How to Make your Own Hand Sanitizer and Disinfectant Wipes Good evening friends. I’m sharing this information because I could not find any Lysol Wipes or any other disinfectant wipes at any of my local stores. The Corona Virus, or COVID19 has people buying up all of the disinfectant products such as hand sanitizers, home…
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