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Practice Physical Distancing COVID19

COVID19 Practice Physical Distancing, but stay Social

The term that the World Health Organization has been using in it’s messaging to help prevent further spread of the Corona Virus is to practice social distancing. I’m not arguing with their term, I’m just suggesting that we consider modifying the way we are implementing this in our daily lives. To help flatten the curve…
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what to post on social media during covid19

What to Post on Social Media During COVID19

We are literally experiencing history in the making. Never before has our generation experienced anything of this magnitude. Many businesses and brands are facing unchartered territory, and not sure how to navigate the uncertainty. The Corona Virus Pandemic is sweeping across the World, causing entire country to completely shut down. We are uncertain hour to…
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International Women’s Day 2020

International Women’s Day March 8th In 2016, less than 1/5 of all leadership roles were held by women “The energy is there. The women entrepreneurs are there,” she said. Of Canada’s1.2 million small to medium-sized businesses, fewer than 200,000 are women–owned.Aug 1, 2019 – National Observer.com These statistics are startling and concerning to me. We need to do better to…
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How do you Value your Digital Assets?

How do you Value your Digital Assets? When you think of the assets of your business you might list things from your balance sheet such as: cash on hand inventory building furniture & equipment goodwill Or qualitative items such as strong team great product environmentally friendly What about your Online Presence?  Your Brand? Your Digital…
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update your hours on google my business

How to Update your Hours on Google My Business

Business Tip: Update your hours on Google My Business If your business is a brick and mortar business that customers visit in person, it is highly suggested that you keep your business HOURS of operation updated on Google. Google currently processes BILLIONS of search queries every day…..how does your business appear on Google? To manage…
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non profit feature good will karma

Non-Profit Feature: Good Will Karma

Non-Profit Feature: Good Will Karma This heartwarming story was brought to our attention by the non profit organization All Paws Rescue based out of Brampton, Ontario. All Paws Rescue is a non-profit organization that helps rescue animals – founder Michelle Borg and her team take in strays, the sick, the unwanted, nurses them back to…
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social media tips

What is a Hashtag and How to Use it in Social Media Posts

What is a Hashtag and How to Use it in Social Media Marketing What is a Hashtag? hash·tag/ˈhaSHtaɡ/Learn to pronouncenoun a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. Hashtags are now a common symbol used in many…
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Internet Safety

The Online Corner : How to Stay Safe ONLINE

THE ONLINE CORNER February 2020. This is the online version of the article that appeared in the February edition of Snapd Dufferin / Caledon. In today’s modern world with such rapidly advancing technology, and more news of scammers and fraudsters online it is important to be cautious when you are online.  Whenever someone is asking…
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SEO Tips

3 Things you can do Right Now to Improve your SEO

Make sure all of the images on your website have ALT Tags When you upload any image to your website, you have probably noticed there is opportunity to complete a field called “ALT tag” or “Alternative Text”.  Many people do not understand what this field is for, and so often leave it blank.  A huge…
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10 Ideas for Social Media Posts that are Fun and Engaging

One of the biggest challenges to social media is deciding WHAT to post.  The more you plan ahead, and use strategy when planning your content the better results that you will achieve. Here is a list of 10 Ideas for Social Media Posts that are fun and will have a very good chance generate engagement.