The 3 Most Important Branding Foundations for your Business
There is a reason that companies invest thousands of dollars on branding. It leads to having a consistent message that brings their business to top of mind with their consumer and in the end results in more sales, more revenue, and a higher bottom line.
Regardless of the size of your business, if you are a solo-preneur, a small local business, or an online store, branding is a key part of the formula that will lead to the success of your company.
Business Branding Foundation #1: Business Name
If you are a brick and mortar business with a store front or a service business or restaurant you probably have firmly established your business name. If you are starting out in business you might be wondering where to start.
**Quick tip: when researching a business name – use a domain registrar website such as Godaddy to make sure your domain is available!!!**
Your name is the primary identifier of your business. It is critical to establish a name that is easy to remember, friendly for branding, and easy for searching. If there is ever any name confusion, potential customers might not be able to find you, let alone remember you.
When a potential client is looking for you online it is critical that you are easy to find using your “business name”. A great example of a firmly established business name is for a client I am working with out of Barrie who is a mortgage agent. We established his business name to be “Mortgages by Todd” even though his name is Todd Bossie and the desk he is at is with Momentum Mortgage, who are under the Rock Capital Investments umbrella. You can see his dilemma when we were first trying to establish his presence online. Now after a few months his business name makes him easy to remember and easy to find. And the name is SEO friendly (it includes the word mortgages right in the name!)
The point here is that when you are establishing your business name for branding purposes it is consistent on everything. Website, email, social media, google, right down to your email signature. It will help you with clarity and direction, and potential clients remember you.
I wrote more about establishing your business name in this article:
Business Branding Foundation #2: Logo
After you have firmly established your business name now it is time to make sure you have a professional logo. Your logo is the visual identifier of your business. It is the first impression, and should have a lasting impression. Humans are very visual people, we remember brand logos easier than we might information about their actual product. Think Mercedes, Starbuck, Nike. Immediately I bet that when you think of these brands your brain produces an image of their logo…..right?
So for your business to have a great logo in front of consumers at all times will lead to higher brand recognition, more awareness, being top of mind and inevitably more leads, more customers and more revenue.
If you are looking for a new logo, Dufferin Media now offers budget friendly and professional Logo Design for only $300.
Business Branding Foundation #3: Tagline
A tagline is a short memorable phrase which tells your audience at a glance what you are about and what you want to be remembered for. In recent years I also encourage business owners to consider if your tagline lends itself to a hashtag. #JustDoIt
a tagline is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect.
When I established Dufferin Media I choose the tagline “In business to help your business succeed online” It communicated the fact that our goal was truly to help the businesses that we work with succeed. Our new tagline “We’re On It” has been adopted in 2020 because in 2019 this became our internal response to communication internally and with clients, and we feel it truly portrays the way that we do business. You can trust us – We’re On It!
Popular slogans / taglines – can you name the brand?
“Just Do It”
“I’m Lovin It”
“Melts in your mouth, not in your hands”
“The Quicker Picker Upper”
Do you have your business branding foundations firmly established? Think of building a house. If you don’t build the foundation firmly or strategically at the end of the day your house might crumble. Same with your business.
To be successful, to reach your goals, to make more money, build your business, grow your customers……….BRANDING is the foundation of your business. If you need help clarifying any of the branding for your business – my emails are always open firstname.lastname@example.org