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Branding Tip Invest in a Good Logo

Branding Tip Invest in a Good Logo

Branding Tip Invest in a Good Logo
Branding Tip Invest in a Good Logo

Branding Tip: Invest in a Good Logo

Why is Having a Good Logo So Important?

Your business logo is an important part of your company’s brand, perhaps the most important. It is the visual face of your company. Investing in a good logo that is versatile and withstands the test of time (as in the above examples) is priceless.

What Makes a Good Logo?

In my opinion based on experience as a consumer, and based on my research on this subject a good logo has the following characteristics:

  • Simple
  • Easy to recognize & memorize
  • Timeless
  • Versatile
  • Appropriate

What will a Good Logo Do for My Business?

A well designed an memorable logo will make branding for your business much easier. Placing your logo on all of your online and offline materials will solidify and help the public memorize your brand. A good logo will:

  • Grab Attention
  • Make a Strong First Impression
  • Help Identify Your Brand
  • Give you an Edge over your Competition
  • Creates Brand Loyalty

Having a good logo as part of your brand identity is key in the formula for success. I always follow the following proven formula:

BRANDING + STRATEGY + IMPLEMENTATION

As part of the branding process I help businesses clearly define who they are. The foundations of your business include your name, logo, colour scheme, tagline and mission statement. Do you need any assistance in any of these areas? My DMs on all of my social media profiles are always open or you can email me directly at sarah@dufferinmedia.ca

For awesome, budget friendly logo design visit Dufferin Media

 

One Response

  1. Dave Shrein says:

    Love how you clearly broke down some of the top benefits of a logo. Well said and easy to understand.

    Grab Attention
    Make a Strong First Impression
    Help Identify Your Brand
    Give you an Edge over your Competition
    Creates Brand Loyalty

    RIGHT ON! If more biz peeps embrace your points, the world will be a better place.

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