business tip be careful with the use of acronyms

Business Tip – Be Careful with Acronyms

KPI, FAQ, B2B, SME, SEO, CRM Do you know what all of these are?

Day #108/365 Daily Tips – If you are going to use Acronyms on your website, or social media make sure you expand to the full version too.

business tip be careful with the use of acronyms

ac·ro·nym/ˈakrəˌnim/noun

  1. an abbreviation formed from the initial letters of other words and pronounced as a word (e.g. ASCII,NASA ).

Common acronyms in Digital Marketing include:

KPI – Key Performance Indicator

SEO – Search Engine Optimization

SMM – Social Media Marketing

PPC – Pay Per Click (advertising)

B2B – Business to Business

B2C – Business to Consumer

PR = Public Relations

WHAT IS SME?

I came across a business this week that was using the acronym “SME” in all of their online communication. Their website, their social media everything said “SME” and I have to honestly admit I wasn’t sure what that was. So when I googled it there were even a few different results – one was “Society for Mining, Metallurgy & Exploration” which I was pretty sure was NOT what this business was trying to convey. So did you know that SME is often the acronym used to refer to small and medium enterprise? I actually did not know this (SMH) = Smack My Head!! Probably should have since that is my main target audience. *NEVER STOP LEARNING!*

SME Small and Medium Enterprises
SME = Small and Medium Enterprises

So my tip today is IF your business is using a shortened form of any phrase – even as obvious at it may seem to you – expand on that to the full form in your advertising / website / etc. just in case someone coming across your business does not know what that means.

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