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Category: Branding

how do you value your digital assets

How do you Value your Digital Assets?

How do you Value your Digital Assets? When you think of the assets of your business you might list things from your balance sheet such as: cash on hand inventory building furniture & equipment goodwill Or qualitative items such as strong team great product environmentally friendly What About The Value of Your Digital Assets? What…
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how to pick a name for your business

How to Pick a Name for your Business

How to Pick a Name for your Business How to Pick a Name for your Business.  If you are about to venture into launching your very own business – this is a very exciting time – and congratulations!  If you are already in business but are perhaps struggling a little bit with your identity -…
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be more visable

How to be more visible ONLINE

How to be more Visible ONLINE How to be more visible online. Good morning friends! I have been working with a business coach (can you tell yet?), and I was recently inspired by something she said about being more visible. It was like a lightbulb has gone on inside my brain that reiterates the fact…
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know your audience

Identify Your Audience

Social Media Tip: Identify Your Audience As part of a strategy session I had yesterday with a non-profit organization we had lengthy discussions about WHO they were trying to target with their messaging. It reminded me how important it is to clearly identify your audience before you implement any sort of marketing campaigns. My 3…
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The 3 Most Important Branding Foundations for your Business

The 3 Most Important Branding Foundations

The 3 Most Important Branding Foundations  Understanding the 3 most important branding foundations for your business can help you build up and out your business marketing strategy.  There is a reason that companies invest thousands of dollars on branding. It leads to having a consistent message that brings their business to top of mind with…
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social listening

Social Listening Tip: Use Google Alerts

Social Listening Tip: Use Google Alerts to monitor your brand online What is Social Listening? Social listening is the practice of monitoring what is being said about your business online. This is different than just monitoring your mentions on social media – those are direct interactions that you are notified of. Social listening goes deeper…
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Strategy Plan to Meet Business Goals