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Category: Branding

free business goals worksheet

Revisit your Goals on a Regular Basis

Many business owners, such as myself, have goals for our business.  Goals for growth, increased revenue, success.  Most business owners, myself included, usually will write down our goals at the beginning of each year, and then often forget about them.  What I have found to be incredibly useful in my own business is to make…
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ONLINE GUIDE: Branding Foundations Includes FREE Workbook

A business of any size and from any industry will be more successful if their BRAND is firmly established. Having the perfect business name, logo, tagline and mission statement will clearly identify your business – help you increase awareness of your business, grow your audience and community, and ultimately secure more customers and make more…
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How do you Value your Digital Assets?

How do you Value your Digital Assets? When you think of the assets of your business you might list things from your balance sheet such as: cash on hand inventory building furniture & equipment goodwill Or qualitative items such as strong team great product environmentally friendly What about your Online Presence?  Your Brand? Your Digital…
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branding tip how to name your business

What’s In A Name

Naming your New or Existing Business If you are about to venture into launching your very own business – this is a very exciting time – and congratulations!  If you are already in business but are perhaps struggling a little bit with your identity – you are not alone.  Naming a business is one of…
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email marketing tip try sending out an email in plain text format

Email Marketing Tip: Try sending a plain text email

Email Marketing Tip: Try sending out a Plain Text Email Here are some incredible email marketing stats from Hubspot: 93% of B2B marketers use email to distribute content. Active email accounts are expected to hit 5.6 billion by 2019. 83 percent of B2B companies use e-newsletters as part of their content marketing program. 40 percent…
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be more visable

To Move Your Business Forward you need to be more Visible

To move your business forward be more visable Good morning friends! I have been working with a business coach (can you tell yet?), and I was recently inspired by something she said about being more visible. It was like a lightbulb has gone on inside my brain that reiterates the fact that in order to…
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fall marketing checklist

September Fall Marketing Check List

I don’t know about you but to me, September always feels like more than just the beginning of a new month. The weather is starting to cool down, the kids are heading back to school, all of the businesses start to gear up for their busy months. There is this renewed sense of energy in…
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know your audience

Identify Your Audience

Social Media Tip: Identify Your Audience As part of a strategy session I had yesterday with a non-profit organization we had lengthy discussions about WHO they were trying to target with their messaging. It reminded me how important it is to clearly identify your audience before you implement any sort of marketing campaigns. My 3…
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Branding Foundations

The 3 Most Important Branding Foundations for your Business There is a reason that companies invest thousands of dollars on branding. It leads to having a consistent message that brings their business to top of mind with their consumer and in the end results in more sales, more revenue, and a higher bottom line. Regardless…
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Branding Tip Invest in a Good Logo

Branding Tip Invest in a Good Logo

Branding Tip: Invest in a Good Logo Why is Having a Good Logo So Important? Your business logo is an important part of your company’s brand, perhaps the most important. It is the visual face of your company. Investing in a good logo that is versatile and withstands the test of time (as in the…
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