+1-866-647-1057
sarah@dufferinmedia.ca

Category: Branding

free logo design

Free Logo Design Giveaway

Logo Design Giveaway Logos are the most recognizable visual for your brand at 75%.  50% of consumers are more likely to do business with a company with a logo that they recognize. Are you just starting out in business and do not yet have a logo?  Do you have a logo design that you would like…
Read more

how do you value your digital assets

How do you Value your Digital Assets?

How do you Value your Digital Assets? When you think of the assets of your business you might list things from your balance sheet such as: cash on hand inventory building furniture & equipment goodwill Or qualitative items such as strong team great product environmentally friendly What About The Value of Your Digital Assets? What…
Read more

how to pick a name for your business

How to Pick a Name for your Business

How to Pick a Name for your Business How to Pick a Name for your Business.  If you are about to venture into launching your very own business – this is a very exciting time – and congratulations!  If you are already in business but are perhaps struggling a little bit with your identity -…
Read more

be more visable

How to be more visible ONLINE

How to be more Visible ONLINE How to be more visible online. Good morning friends! I have been working with a business coach (can you tell yet?), and I was recently inspired by something she said about being more visible. It was like a lightbulb has gone on inside my brain that reiterates the fact…
Read more

The 3 Most Important Branding Foundations for your Business

The 3 Most Important Branding Foundations

The 3 Most Important Branding Foundations  Understanding the 3 most important branding foundations for your business can help you build up and out your business marketing strategy.  There is a reason that companies invest thousands of dollars on branding. It leads to having a consistent message that brings their business to top of mind with…
Read more

social listening

Social Listening Tip: Use Google Alerts

Social Listening Tip: Use Google Alerts to monitor your brand online Social Listening Tip: Use Google Alerts to monitor your brand online. What is Social Listening? Social listening is the practice of monitoring what is being said about your business online. This is different than just monitoring your mentions on social media – those are…
Read more

What are your company values

What are Your Company Values

What are your Company Values? What are your company values?  Determining the values of your brand are an important step in your branding, and will help guide you through the rest of your digital marketing strategy.  Article#5 of the Business Foundation Series. Define your Core Company Values. This is part of your branding process, and…
Read more

what is your business tagline

What is your Tagline?

What is Your Tagline? What is your business Tagline? This is the third article in my business foundation series. I am writing about business foundations because often business owners that I work with have skipped some of the steps of setting up their brand or business foundations and sometimes its just good to get back…
Read more