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Category: Social Media

out of sight out of mind

Out of Sight, Out of Mind

Do not let your business go silent on social media. Be sure to have a consistent content strategy where you are showing up on a regular basis on all social media platforms including Facebook, Twitter, and Instagram so your business does not become out of mind.

TikTok Ban in the United States

Do not put all of your Marketing Eggs into One Basket

With the recent news from Donald Trump, the President of the United States, signing an executive order to ban the popular video sharing network, TikTok from all users in that country it has really raised very valid concerns for the millions of users in the USA that are currently using TikTok in their marketing strategy.…
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marketing tips covid19

Tips for Marketing as your Business Reopens after COVID19

Here in Ontario most of the province shut down the week of March 17th.  I remember because it was March Break, and St.Patrick’s Day celebrations were immediately cancelled.  That was TWO months ago.  We have been in quarantine for about 8 weeks.  Businesses and schools shut down, most people staying home and only venturing out…
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20 questions to ask on social media

20 Questions to Ask on Social Media to Encourage Engagement

Are you looking to increase the engagement on your social media posts?  One strategy you can use to do this is to ask questions to encourage your audience to respond.  I find using questions as part of our content mix really helps to increase engagement, interaction, and can also be a huge source of valuable…
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Spring Cleaning For Social Media

Spring Cleaning for your Online Accounts

The Online Corner, Submitted by Sarah Clarke, Media Strategist and Founder of Dufferin Media The following article will appear in the May edition of snapd Dufferin Spring Cleaning Your Online Accounts Finally the month of May has arrived – spring is here!  I don’t know about you but I have started working through my home…
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Top Free Photo Sites

Top Free Photo Sites Amazing social media content requires amazing photos! So how do you get amazing photos! You can hire a professional photographer. And trust me – this investment IS worth it!!! Getting branding shots of yourself and your business that can repurposed on your website and social media will have a huge impact…
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COVID19 Marketing Strategy

Pivot Your Marketing Strategy during COVID19

How to Adjust your Marketing Strategy During COVID19 Good morning fellow business owner. I am sure that the uncertainty of these times is causing you great stress. I know it is for me as well. I’m hoping that I can help guide and inspire you a little bit to set up your business to survive…
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social media is not a sales pitch

Social Media Is Not a Sales Pitch

Social Media Isn’t a Sales Megaphone Now more than ever consumers have a low tolerance for brands who treat social media as their megaphone and continually try to sell with every post.  It’s for this reason that brands need to not only respect their audience, but the platform they’re publishing and treat it as a…
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Don’t Let Your Social Media Go Silent During COVID19

Hey Everyone, I know it’s just a crazy time right now.  As a small business owner you might have had to shut your doors, or have just lost so much business so quickly you might as well have to close.  Regardless of the status of your business it is critical to remember that this crisis…
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what to post on social media during covid19

What to Post on Social Media During COVID19

We are literally experiencing history in the making. Never before has our generation experienced anything of this magnitude. Many businesses and brands are facing unchartered territory, and not sure how to navigate the uncertainty. The Corona Virus Pandemic is sweeping across the World, causing entire country to completely shut down. We are uncertain hour to…
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