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how to use UCG User generated content in your marketing

How to Include User Generated Content in your Marketing Strategy

How to Include User Generated Content in your Marketing Strategy 79% of consumers say UGC highly impacts their purchasing decisions With a huge trending number of consumers turning to social media for information, research and for buying products, the power of user generated content is undeniable. Let’s discuss in this blog post what UGC is…
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Dana Sacco

Business Feature Dana Sacco

I’m so excited to introduce you to Dana Sacco, founder, owner, and operator of i2iHype. Dana’s zone of genius is SYSTEMS.  As a business owner I know that I struggled for far too long without any systems in place.  This honestly was a huge waste of time and money, and blocked my business from growing.…
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PR Public Relations for your Business

Public Relation Strategies for your Business

Let’s Talk About PR – Public Relation Strategies for your Business I was recently approached by a business owner looking for advice on her business and Public Relations.  She reached out and asked me how to get her business featured in larger publication and news outlets.  This is an awesome goal for a business or…
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Cicilia Lico

Business Feature Cecilia Lico

I’m so excited to introduce you to Cecilia Lico, founder, owner, and operator of Lico Jewelry.  I love sparkly things – and beautiful vintage and unique jewelry, and Cecilia has absolutely blown my mind with her items.  Her custom designs are so classy and colourful!  Help me celebrate this small business owner by learning more…
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Business Feature Shannon Palermo

Business Feature Shannon Palermo

Business Feature Shannon Palermo Shannon Palermo, founder of Modern Balance Solutions offers more than just bookkeeping services.  From the moment you land on her website or social media she offers busy business owners a solution.  She offers reassurance.  It is very difficult to manage all of the tasks of running a business, and outsourcing bookkeeping…
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Kait Lemus Portillo

Business Feature Kait Lemus Portillo

Business Feature Kait Lemus Portillo I must admit being a little bit star struck at the opportunity to feature this musical icon and marketing genius on my website.  Just reviewing all of her online messaging I have become inspired to consider new ways to think about marketing my business (and I’ve been in marketing for 20 years!). Kait is…
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offsite seo strategies

Offsite SEO Strategies to Improve Your Rankings

Offsite SEO Strategies to Improve Your Rankings SEO stands for Search Engine Optimization and it’s the practice of using certain techniques to increase the ranking of a website or blog in search engine results. These techniques include onsite SEO, which is about things that you can control about your site like its content, structure, and…
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Business Feature Maria Fontana

Business Feature Maria Fontana

Business Feature Maria Fontana As a business owner who has worked with a few different coaches over the years, I can attest that having someone you can turn to that can guide you through the areas in your business that are keeping you stuck is invaluable.  Maria immediately gives off a vibe that attracts you…
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Website Tips to Boost Your Business

Website Tips to Boost Your Business

Website Tips to Boost Your Business “In today’s Information Age of Marketing and Web 2.0 a company’s website is the key to their entire business” If you are a business owner, you need to have an active presence online.  Having a website is a critical part of this online foundation.  Having a website that works…
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email marketing subscribers

5 Reasons to Send a Welcome Email to New Subscribers

5 Reasons to Send a Welcome Email to New Subscribers   A good welcome email starts building relationships and trust with your customers from the beginning. A bad or non-existent welcome email leads to indifference, annoyance, or even negativity toward what you send. And if customers don’t care about you, why would they buy from…
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