Do you have Control of your Digital Assets?
As a business owner do you have complete control of your digital assets? It is very common during a conversation with a new client that when I ask them where their website is hosted and can they please grant me access – they do not know where their website or domain resides nor do they have any idea how to access it. I can’t stress how important it is in todays online world to treat your digital assets with the same importance as your inventory and equipment. Did you know that if you were to sell your business that the value of your business is impacted by your online presence? Having a great website has a value, your website domain has value, and your social media presence can also be valued.
**How much is a social media like worth**?? Many experts agree that each social media follower that is relevant to you business can be worth approx $1 or more. So if you have 10,000 followers on your social media accounts the approx value to this on your balance sheet is $10,000.***
What is a Digital Asset?
A digital asset can be any number of online accounts or items that provide value to your business.
Examples might include
- Website domain
- Hosting / email
- Social Media Profiles
- Google My Business Account
- Graphics, infographics, videos, any other media you’ve designed
- Yelp and other online popular business directories
- Google Analytics / Google Search Console Account
- Google Adwords / Adsense Account
You can make sure you have control over your digital assets by doing an audit of your digital assets and maintaining a secure list of usernames and passwords and protecting this information very carefully.
If you have any questions about your digital assets please do not hesitate to reach out. I can help! firstname.lastname@example.org