Social Media Tip Use Paid Facebook Boosts to Increase Engagement
Day #67/365 tip! If one of your goals is to have more engagement on your Facebook Page – the easiest way to do this now is to pay for BOOSTS. A paid Facebook Boost is a paid advertising option on Facebook that will take one of your Facebook posts and show it to a designated target audience.
Facebook does not necessarily show every post from your page to everyone that likes or follows your page. Its complicated algorithm structure is not a friend to a small business owner or blogger who is trying to use Facebook as a method to reach existing or potential customers. Facebook really is a Pay to Play platform now.
In my experience Boosting posts on Facebook is the most bang for your advertising dollars. It will show your posts to more people – giving them the opportunity to engage with it. In addition boosting allows you to invite anyone that engages on your post to like your page. And it is fairly inexpensive. For as little as $1/day you can steadily grow your reach, engagement, and page likes using paid Facebook Boosts.
Always work towards sharing good quality content and with some boosts added into your strategy Facebook is a great platform to use for your business.