November 16th The Benefits of Adding Google Analytics to your Website
Good morning friends! Today is Friday November 16th
NATIONAL FAST FOOD DAY
What is your favourite fast food restaurant? Every once in a while a MacDonald’s Happy Meal is my weakness. I usually keep all of the toys or books and give away to the children at the Orangeville Food Bank. I think Fast Food is OK once in a while – but certainly not healthy for you everyday.
BUSINESS TIP OF THE DAY – — USE GOOGLE ANALYTICS
My business tip for the day is – make sure that you have Google Analytics installed on your website or blog.
WHAT IS GOOGLE ANALYTICS
Google Analytics is a FREE tool offered by Google which will gather Analytics for the purpose of understanding and optimizing web usage i.e basically observing and analyzing a visitors behaviour to a website.
HOW DO I INSTALL GOOGLE ANALYTICS
Using a gmail account – which your business or blog would benefit from having anyways – go to www.analytics.google.com
Sign up for a new account and follow the steps to add your website. Once you have set it up Google will generate a unique code for your website. You can provide your webmaster with this code and they should be able to install it onto your website.
I use WordPress for most of my projects and there are multiple WordPress plugins that will allow you to quickly & easily install the UA code to your site.
BENEFITS OF GOOGLE ANALYTICS
- Analyze your sources of traffic
- Analyze the visitors to your website
- Monitor specific page traffic (i.e. one that is really popular?)
- Watch bounce rate
- Understand traffic flow
- Review historical data
If you have questions or need any help feel free to reach out anytime!
QUOTE OF THE DAY