Online Business Foundations
Online Business Foundations
Article #6 in the Business Foundations Series
Now that you have determined the following about your business:
- Business Name
- Colour Scheme
- Mission Statement
You are ready to look at the online foundations of your business. By this I am referring to your digital assets. Website, Google My Business, Social Media Accounts. Any other internet sites that make up part of the critical presence that your business might need to be professionally established.
The very first piece of your business presence online is your website. Having a professional website is one of the keys to success. I highly advise against using any sort of free platform or cheap solution. This is one area that requires a proper investment. Think of a website as your online showcase to the world. A good website will be clean, clear, to the point, easy to navigate, and include your pertinent contact information as well as information on your products/services.
SOCIAL MEDIA ACCOUNTS
Next based on a strategic branding process and strategy process you will establish a profile on the Social Media Accounts that match your goals and strategy. **Hint – there is no point on setting up a LinkedIN account if it does not reach your target audience.**
The foundations for all business in my opinion are:
There is not one single business or industry I can think of that do not belong on all three of these social media platforms.
The other social media platforms that might apply depending on your business:
Remember when setting up your Social Media Profiles to use consistent profile pictures, cover photos, and bios. **these will all match the work you have done for logo, colour scheme, tagline**
GOOGLE MY BUSINESS
Google My Business is the FREE platform offered by Google to manage all of the information about your business. There is not one single business that I can think of that should NOT have a GMB profile. Yet for some reason it is one of the most underused solutions by businesses. As part of setting up your online business foundations Google My Business is part of the TOP priorities for success. It will show your business in search results in a very favourable way, tracks key statistics, and allows you to post current content right in search results via the new POST feature.
If your business does not claim and optimize your business profile you are at risk for the general public or Google adding information to your profile anyways without any control. For example, anyone can add a review on Google about your business even if you have not claimed your listing. They can also add phone numbers, hours, and website information that may not be correct.
NOW YOU ARE READY TO LAUNCH!
OKAY now that you have these foundations of your business in place – you can start working on IMPLEMENTING your marketing plan. This is where content creation, audience building, and lead generation starts. Because you have worked hard at the foundations of your business you have a greater chance of success than if you had just jumped ahead to the marketing piece without having the foundations in place.