Revisit your Goals on a Regular Basis
Business Tip: Review your Goals on a Regular Basis
Many business owners, such as myself, have goals for our business. Goals for growth, increased revenue, success. Most business owners, myself included, usually will write down our goals at the beginning of each year, and then often forget about them. What I have found to be incredibly useful in my own business is to make it a habit to review my goals on a more frequent basis - i.e. Weekly or Monthly.
What is a Good Business Goal?
Using the "SMART" method of setting goals for your business will generally lead to a higher chance of success. A "smart" goal is
A good business goal is one that you can easily measure and set a timeline for. Example; I want to gain 5 new social media management clients by the end of June. If your goals are too broad, or generalized it will be hard to follow through the rest of the process to achieve your goals. For example if you just set a goal that "I want to make more money", you are not being specific enough and it will be hard to identify how you can do this and when you are successful.
Setting Strategies to Meet your Goals
Now that you have set a goal - or multiple goals for your business, the next step is to define specific strategies that you can implement to work towards your goal. A strategy is a PLAN of action explaining HOW you are going to achieve your goal. You might have multiple strategies for one goal. So in my example - my goal is to gain 5 new social media clients in June. My strategy is going to be to launch a specific Marketing Promotion. My strategy includes: defining the promotion, creating a graphic, creating a landing page, publishing the promotion to all social media channels, boosting the promotion with $100, doing an email blast on June 3rd with the promotion. So at this point defining the strategy is what is key. You have your goal - now how can you meet it? What actions can you take to move towards this goal?
Schedule Your Actions
Now you have defined your strategy - schedule your actions. Use an agenda, or a Google Calendar, or a visual calendar - whatever works, but actually schedule the tasks that you plan to take daily, weekly, or once off that match your strategy. So beside each strategy - schedule WHEN you are going to complete this.
This is honestly the most important step is setting and reaching goals. If you do not follow through and take the action you have scheduled you will not succeed at reaching your goals. So if you complete your action when you have scheduled them - CELEBRATE! Do something, no matter how small to recognize that you did what you set out to do. I personally use a special minion marker to cross off my tasks.
Revisit, Review & Pivot if Necessary
Review on a regular basis, perhaps weekly or monthly. Measure your goals. How did you do? What do you need to adjust in your strategy for the next week or month. What factors outside of your control affected you reaching your goals?
I've created a worksheet - you can download it below in PDF format by clicking on the button below. Happy Goal Setting!!!