Rules for a Facebook Giveaway
Rules for a Facebook Giveaway
Running a Giveaway or Contest on your Facebook Page is an incredible way to build engagement and reach, and it is lots of fun too! That being said, many people ask me if Giveaways are still permitted by Facebook. The answer is yes, they are. You just need to make sure you are following a few key rules & guidelines first. The last thing that you want to do is run a Giveaway that is against Facebook’s Policies and risk getting your page shut down.
Giveaways On Facebook Rules
If you are interested in running a contest it is really important to understand the giveaways on Facebook Rules. Please read below as I explore these rules in this article.
Another strategy to consider is to instead run the giveaway on your website and just use Facebook to send users to a form on your website. Perhaps identify your goals first. Running a giveaway on your Facebook page increases engagement and reach on Facebook. Running a giveaway on your website increases website traffic and should gain you email addresses.
Here are the current Facebook Rules for Promotions:
Here are 5 key considerations to consider before you launch your giveaway:
Rule #1: Know what’s considered a “promotion” on Facebook
Promotions on Facebook typically include:
- Element of chance
- Giveaway or prize
Rule #2: Know the Difference between Sweepstakes/Giveaways, Contests and Lotteries
- Sweepstakes/Giveaway: A campaign in which a person can win a prize based on chance. No purchase, payment or other consideration* is permitted. (hint this is the one you want if you are running on Facebook)
- Contest: A campaign in which effort, skill or merit is required to enter to win a prize. For example, participants must post a photo, video or other content in exchange for a chance to win. The winner can be chosen at random, by voting or by judges.
- Lottery: A lottery requires purchase, payment or other consideration, chance and a prize. Lotteries are illegal in the United States. Do not run a lottery.
Rule #3: Make it Clear that Your Giveaway is Completely Independent of Facebook
Recommended that you use this text on your Facebook post for the giveaway:
“This promotion is in no way sponsored, endorsed or administered by or associated with Facebook.”
Rule #4: Post Detailed Contest Rules on a Landing Page
Official rules could include the following verbiage:
- No purchase necessary.
Why this is important to include: Requiring a purchase would make your contest a lottery; lotteries are illegal in the U.S.
- Purchase does not enhance chance of winning.
- Void where prohibited.
Why this is important to include: This clause allows you to avoid awarding your prize to someone who cannot win based on restrictions imposed where they live.
- Details regarding non-monetary consideration.
- The identity of the host/promotion.
- Entry procedures and beginning/ending times, including time of day and time zone.
- Eligibility requirements
Why this is important to include: If you have restrictions, such as age or residency, include specifics in your rules to prevent a 16-year-old from entering to win a prize he or she could not use, such as an airline ticket or hotel stay.
- An explanation of all methods of entry.
- A clear description of the prize(e).
Why this is important to include: In the U.S., some states have strict regulations regarding prize description. Be sure you’re familiar with them.
- Date winner(s) will be chosen.
- Judging criteria should be clear and sponsor should be able to show how the winner was determined based on objective criteria. If you spell out, in advance, how the winner will be chosen, people are less likely to accuse you of giving preferential consideration.
- Method of selecting a winner.
Why this is important to include: To avoid any appearance of impropriety, it is recommend that sponsors avoid conducting their own drawings or determining the winners of their contests.
- Publicity rights regarding use of Participant’s information and content. Sponsor should obtain written consent from Entrant to ensure compliance with state laws.
- Explicit permission from users regarding use of any user-generated content (UGC) they create in order to enter your contest.
Why this is important to include: If you plan to use UGC on your website or in other marketing materials secure rights and keep record of users’ permission.
- Liability limitations.
- Odds of winning.
- Your physical address.
Basically cover off all of the details of your giveaway. You can either have this referenced on your website or on the about section of your Facebook Page.
Also details on the actual prize and how the winner will receive their prize are important to include.
Rule #5: Know the actions Facebook forbids
You can ask or encourage people to Like and follow your Page in order to receive contest updates and winner announcements.
• Never Force anyone to share your contest on a personal timeline. People may choose to share your contest on their own Timelines, but you cannot require them to do so.
• “Share on your Timeline to enter.” Instead, use contest software with “refer-a-friend” features to award extra entries to those who can get more people to enter the contest.
• “Share on your friend’s Timeline to get additional entries.” Instead, use contest software with “refer-a-friend” features to award extra entries to those who can get more people to enter the contest.
• “Tag your friends in this post to enter.” Instead, create an engaging contest that people want to share with their friends.
* Note that “consideration” is anything of value a person must give up in order to participate. Some states have determined that providing contact information, which could be used for marketing purposes, is consideration.
If you have any questions I always offer 30 minutes free consultation and would be happy to chat on this subject