Social Listening Tip: Use Google Alerts
Social Listening Tip: Use Google Alerts to monitor your brand online
What is Social Listening?
Social listening is the practice of monitoring what is being said about your business online. This is different than just monitoring your mentions on social media – those are direct interactions that you are notified of. Social listening goes deeper and searches the internet and social media channels for mentions of your business that have not tagged your business. So an example would be just doing a Google search of your business name. Or going on Facebook or Twitter and searching your business name.
How Does Social Listening Benefit my Business or Brand?
By being aware of the conversations happening about your business you will be able to make informed business decisions to address any issues – good or bad. You can also use social listening to your benefit by watching what is being said about your competition.
Use Google Alerts
Google Alerts is a great tool to monitor your business on the Internet, it is free and easy to set up.
Just visit: https://www.google.ca/alerts and follow the easy instructions.
While you are setting up Google Alerts its a good idea to also set one up for your industry / main keywords / and name of your biggest competitor.
Other Benefits of using Social Media Listening Tools
- Identify potential sales leads
- Respond to customer complaints – and take it a step further is there something fundamental about your product or service that needs attention?
- Improve products or services
- Find user generated content. (i.e. pictures of your products)
- Obtain competitive intelligence