Words to Avoid in Marketing
Words to Avoid Using In Marketing
In order to create an effective marketing campaign, it's important to use the right words. Unfortunately, not all words are created equal. There are certain words that you should avoid using in your marketing materials, because they can have a negative effect on your audience. In this blog post, we'll discuss some of the most commonly-used words that you should avoid using in your marketing.
Words and Phrases to Ban from Your Social Media Vocabulary
Hootsuite is an amazing source of learning for digital marketing, they have many useful blog posts I use for reference and learning. Taken from this blog post here are some words to avoid using in your social media copy.
1. “Hip” lingo
- I Can't Even
2. Meaningless jargon
- Best / Top
4. Cringe-worthy job titles
Personally, if I hear the word "synergy" I immediately shut down. What are some of your trigger words?
Words to Avoid From Twitter Thread
I posed this question to my marketing friends on Twitter "What words should we avoid in marketing copy" and would love to share the responses I received.
Avoid words that are overused, outdated or people are sick of hearing. Especially words that were way to overused at the beginning of the pandemic.
2. New Normal. Pivot. This too shall pass.
3. $10 words when you can use $0.50 words.
This is great advice. Keep your text & copy simple. It is better for the user experience and also for accessibility.
4. Lazy call to action words
Usama is absolutely right. Using lazy call to action words can turn someone off of taking any action at all. Instead try phrases like "I'd love to connect", "Learn more about..." etc.
Words can have a powerful impact on how your customers perceive you, so it’s important to pay attention to what words are being used. For example, “free trial” is more likely to get someone who has never tried your service before than “try our product for free!” And while some words may be less effective or even turn people off, others might work better depending on the customer segment you are targeting. Which of these phrases do you avoid using in social media posts? Why? Share with us below and let's discuss.