Business Feature: Writing Right For You

Business Feature: Writing Right For You

Digital Marketing Copywriter

Business Feature: Writing Right For You

Business Feature: Writing Right For You

I'd so thrilled to be celebrating this business owner this week; Sheralyn Roman - CEE, Chief Executive Editor of Writing Write For You.

I have had the pleasure of working with Sheralyn for a few years now on various projects, and find her copywriting skills always to exceed my expectations.  She is able to take small bits of information and direction and magically transform them into a professionally written copy.

For those that might not be familiar with the term copywriter - this is a professional writer who produces written content for businesses and organizations.  In relation to digital marketing a copywriter is the expert we use to produce website copy (text content), blog posts, and other marketing written material.

Sheralyn is a key contributor to projects at Dufferin Media, both for our own purposes and for clients.  At the end of the post I will share some examples of work Sheralyn has created for us.

Having professionally written copy is something many small business owners do not realize is key to any successful digital marketing strategy.

In addition to her business, Sheralyn is very active in the community and sits on a number of boards and is active in many nonprofit organizations.


Business Name Writing Right For You
Business Owner Name Sheralyn Roman - CEE, Chief Executive Editor!
Location Serving Caledon, Orangeville, Brampton and Beyond
Website www.writingrightforyou.ca
Social Media Links https://www.facebook.com/WritingRightForYou


Main contact name Sheralyn Roman 
What does your business do?  

What problem does your business solve?  

How did you get started in business?

We provide writing and editorial services for small and medium sized businesses looking to improve their online profile and grow their business. Writing content for websites, engaging blogs, well-researched articles, business proposals and/or creating powerpoint presentations or content for brochures are just a few of the things we do. 

Small business owners are often the experts at what they do but find it hard to talk about themselves. It’s also a challenge to find time in your busy day to do the “extras” like blogging or creating meaningful content to attract visitors to your website. Maintaining a social media online presence is vital to business growth but capacity to do so is hard. Let us put words to work for you - helping drive business to your front door. 

I began writing for business quite by accident after people began commenting on my writing style for a school newsletter of all things! That, in turn, lead to my first contract, writing for an auctioneer. With a background in Teaching, Human Resources and Training and Development, writing has long been a part of my career path and I also write articles and features for magazines, newspapers and independent publications. All of this lends itself well to a career helping other small businesses succeed!

Current goals of your business We enjoy supporting the success of others and hope to expand our services. If you have a small business and have been thinking about blogging, need a website refresh or anything else related to content creation, we can help. We are also proud to support and volunteer in our community and love fostering connections between people. You never know who you might meet one day who is the perfect person to help another member of the community. Let’s connect!
Current challenges of your business Competing deadlines can be challenging but we’ve never missed one yet! The bigger challenge is helping folks to understand the value add that well written words bring to your business. In fact, the words we use to create your website, or ongoing and engaging content, are frankly, as important as the service you offer. We find it a challenge to convey this to folks, particularly when they are first starting out and must be mindful of budget. As we continue to grow, another challenge we face will be finding team members to support our efforts in the manner to which our customers have become accustomed!
Any other comments? Thanks Sarah for the opportunity to be a part of your network of successful entrepreneurs. I love wearing different hats every day, writing for every type of business from real estate, to dentistry, to accounting and skin care. You name it, we’ve probably written about it! If you are at a loss for words - we can help you find them!


Examples of Sheralyn's work:

Team Page for Dufferin Media - we love the personal spin she put for each bio!

Blog Post "Digital Marketing for In Home Care" 

Blog Post "Gratitude: The Path to Strategic Marketing Greatness"


I highly recommend that you connect with Sheralyn for any of your copywriting needs!  Thanks for reading this feature and for your help to celebrate small business owners and entrepreneurs!

Finally if you are interested in having your business featured on my website, or in any other collaboration opportunities please do not hesitate to CONTACT ME


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