5 Benefits to Blogging
5 Benefits to Blogging
If one of your goals is to increase the natural search engine traffic to your website, to increase general traffic and engage readers more, than blogging is a strategy that will help you achieve these goals. Whether you are a solo-preneur, a small business, or a large or medium size business having a blog section on your website can have many benefits.
What is a Blog?
A blog is a section of your website where you create and share content in a blog style or post structure. This article – it’s a blog. It is a post that is approximately 500 to 1000 words along with images, text, and headings.
Benefit #1 Fresh Content!
The first benefit to adding blog posts to your website on a regular basis is it will continually add fresh content. Fresh content is favoured by search engines in their ranking algorithms AND by your visitors. Having stagnant stale content on a website can be a sign of abandonment and may cause distrust in your visitor. Showing fresh “news” or “blog posts” shows that you are current and you care.
Benefit #2 Great for SEO!
Blogging is GREAT for SEO (Search Engine Optimization). Search engine optimization is great for your website because it will increase natural search results, which will increase traffic, which will increase your sales and revenues! So if you include blogging as part of your website strategy you can write blog posts in a specific manner that will help the SEO of your entire site. **QUICK WIN: use an SEO plugin like YOAST to help you develop SEO friendly blog posts**
For more information on SEO you can check out my SEO Series Category
Benefit #3 Social Media Shares!
A blog post makes a great social media post! Therefore each time you create and publish a blog on your website you are also creating fresh and unique content to share across your social media channels. In addition your blog post becomes evergreen content which is acceptable to share in the future on your social media. **QUICK WIN** include social share buttons on your blog post so if a visitor lands on the post and wants to share it to their Facebook or Twitter it is super easy.
Benefit #4 Builds Authority and Trust
If you are creating content via blog posts that are helpful and knowledgeable then by posting these “articles” on your website you will establish yourself as an authority on the topic or within the industry. Furthermore publishing blog posts will gain the trust of your visitors as it shows you are up to date care about your business and your website, and therefore you must be trustworthy.
Benefit #5 Build your Business Build your Revenue
Ultimately I’m going to assume that your goal is to grow your business and grow your revenue regardless of what type of website you have. If you are using blogging in your marketing strategy I’m telling you this will build your website traffic, and establish you as trustworthy, which will generate leads, and help grow your revenues and your business.
Do you blog? What benefits do you experience?
If you need any assistance with your Search Engine Optimization the team at Dufferin Media offers a FREE SEO Audit