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Benefits of Adding Google Analytics to your Website

Benefits of Adding Google Analytics to your Website

Benefits of Adding Google Analytics to your Website

If one of your business goals is to rank higher on Google search results pages and to get more website traffic than understanding your website traffic is going to be among the main benefits of adding Google Analytics to your Website.

WHAT IS GOOGLE ANALYTICS

Google Analytics is a FREE tool offered by Google which will gather Analytics  for the purpose of understanding and optimizing web usage i.e basically observing and analyzing a  visitors behaviour to a website.  It records all statistics you could ever imagine regarding where, when, why, how and what a visitor means to your website.  

HOW DO I INSTALL GOOGLE ANALYTICS

Using a gmail account – which your business or blog would benefit from having anyways – go to www.analytics.google.com

Sign up for a new account and follow the steps to add your website.  Once you have set it up Google will generate a unique code for your website.  You can provide your webmaster with this code and they should be able to install it onto your website.

I use WordPress for most of my projects and there are multiple WordPress plugins that will allow you to quickly & easily install the UA code to your site.

BENEFITS OF GOOGLE ANALYTICS

  1. Analyze your sources of traffic
  2. Analyze the visitors to your website
  3. Monitor specific page traffic (i.e. one that is really popular?)
  4. Watch bounce rate
  5. Understand traffic flow
  6. Review historical data

You can not improve what you do not measure.  The primary benefit of google analytics is the information that it provides to your business that will help you understand and measure your website traffic so that you can create strategies to optimize and improve.

PRO TIP – INSTALL GOOGLE SITE KIT ON YOUR WEBSITE

This handy dandy WordPress plugin is easy to install and integrate into all Google website products including Google Analytics and Google Search console.  This way you can see metrics directly from your WordPress dashboard.

If you need any support with Google Analytics I would be happy to help, just contact me and we can set up a free 30 minute consultation!

 

 

 

 

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