Benefits of Email Marketing

Benefits of Email Marketing

benefits of email marketing

Benefits of Email Marketing

Benefits of Email Marketing

If you are looking to explore what benefits email marketing might have for your business, read on.  Email marketing is used by 90% of marketers, but only 64% of small business owners use email marketing.  If you are not including email marketing as part of your digital marketing strategy you are missing out on a key task that could be driving in huge profits to your bottom line.

Email Marketing Quote

"Email Marketing is about building and nurturing relationships" - Sarah Clarke

email marketing quote

Email Marketing Statistics

According to Oberlo, from their article "10 Email Marketing Statistics You Need To Know";

Your business can't afford to ignore a tool as valuable as email marketing

Some key statistics from their infographic:

  • 4.3 Billion email users in 2022
  • 333.2 Billion emails sent & received daily
  • for every $1 you invest on email marketing, you can expect an average return of $42
  • 9 out of 10 marketers use email marketing
  • 21% is the average email open rate
  • emails with a personalized subject line generate 50% higher open rates
  • adding videos to your email can increase click rates by 300%
  • 49% of consumers said they would like to receive promotional emails from their favourite brands

email marketing statistics 2022

Benefits of Email Marketing

Experts agree that email marketing is still a very relevant digital marketing tool in 2022, with many benefits to a business or organization of any size.  It is a way to share valuable content, promotions and news with your community in a more personal way.

Here are 5 benefits to adding in email marketing to your strategy:

Communicating with your Audience

Using email marketing as a communication tool is a huge benefit for your business.  Keeping your audience informed of events, new products or services, community sponsorships, birthday celebrations, and any other "goings on" will help you stay top of mind.  Remember that your audience may be made up of various segments, such as your current customers, past customers, staff or team members, community members, leads or prospects and possibly even friends and family.  Being able to update them with all of your news is a great way to tell your stories, share your wins and make them feel PART of your business.

Generating Traffic to your Website

Anytime I send out an email (which is weekly) my website traffic always goes up in Analytics.  Including links to articles and content on your website from your email is a great way to generate more traffic to your website.  Some examples of content you might include in your email to do this include:

  • Link to recent blog post
  • Link to featured product or service
  • Link to sales / promotional offer

Providing Value to your Audience

When you are providing value to your audience, you will be building and nurturing the relationships you have with your subscribers.  They will be encouraged to remain a subscriber, and tell their friends.  Think of things that you enjoy receiving in your email box.  Valuable tips, articles that are relevant and helpful, promotions that save you money.  Be helpful, offer solutions, educate them, and make them laugh.  These are all ways to improve that value you are offering.

Owning your Own List

This might be my favourite benefit of email marketing that I often stress when talking about the digital assets of your business.  Your website and your email list are the two digital assets that your business truly OWNS.  Growing your own organic email databases is an incredibly valuable asset.  Investing in email marketing, and growing your email audience is going to have a very high ROI for your business.

Generating Sales

And finally, by using email marketing your business will certainly experience an increase in sales.  By informing your email audience of your products, services, promotions, and even VIP offers - they are going to be more inclined to purchase.

According to Hubspot "59% of marketers say email is their biggest source of ROI and marketers who used segmented campaigns note as much as a 760% increase in revenue"

Your email marketing efforts can be custom tailored with message that encourage a purchase to an audience that has already passed the "Know/Like/Trust/" part of relationship building, and therefore the likelihood they will make that purchased has increased exponentially.


If you are interested in outsourcing your email marketing please contact the team over at Dufferin Media, they offer solutions starting at just $300 monthly.

If you are looking for assistance in clarifying your email marketing strategy, I'd love the opportunity to consult with you on this.  Please contact me and we can arrange an initial discovery call.



3 Responses

  1. Charity says:

    Yes email marketing is so important for sure!

  2. This was a really helpful post! I don’t currently use email marketing but I really want to get on it soon. It sounds like a great way of growing traffic and I always love making more communications with my readers! Thank you so much for sharing x

    • sarahclarke says:

      I’m so glad you found this helpful! It would be an amazing way to communicate with your readers 🙂

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