I have written an ebook as part of my business learning series titled “Branding Foundations”. It includes 3 Chapters: Business Name Visual Branding Tagline & Mission Statement This guide will walk you through how to select a NAME for your business, how to create a LOGO – and how to establish a…
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Email Optimization Tips For Everyone Get your email read, understood and answered quickly. Email is one of the easiest and most efficient ways for us to connect. Even with all the amazing advantages there are also many drawbacks. Those drawbacks include our messages not appearing relevant to our readers, the risk of sounding rude…
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How to Better Manage High Volumes of Emails With the increase of volume in digital communications growing year after year, it is inevitable that the volumes of emails being circulated daily is growing exponentially. There are currently an estimated 2.4 billion emails sent every second. That is 74 TRILLION emails every year. I feel like…
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The Online Corner, Submitted by Sarah Clarke, Media Strategist and Founder of Dufferin Media to snapd Dufferin/Caledon ACCESSIBILITY….ONLINE I’ve recently completed a course for Web Accessibility and it has really opened my eyes about what an important issue this is for all of us. Online accessibility may appear at first to only be a…
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You are not alone! I know you have a dream, and you have goals, but you might be floundering a bit on how to create and implement a strategy that will get you there. Many entrepreneurs, bloggers, and business owners struggle with clearly defining their brand, clearly defining a marketing strategy, and then implementing the…
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5 Tips to Increase Engagement on Social Media If one of your goals is to increase the engagement on your social media platforms then you are not alone. This is one of the top discussions I have on a regular basis with clients. It is wonderful if your social media accounts have lots of followers…
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I met Michael de Groot on a Twitter Chat and was honoured when he reached out and asked it I would be a guest on his podcast. We have a great chat and I think we both learned from each other. You can listen here: LISTEN TO PODCAST
5 Ways to Gain Quality Backlinks for SEO “93% of online experiences begin with a search engine” There is no getting away from the fact that backlinks remain one of Google’s top three ranking factors, and that it is unlikely to change any time soon. (SEMRUSH) What is a Backlink and Why is it Important? A…
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One day while mindlessly scrolling through Facebook I came across this post in Marketplace that stopped me cold and grabbed my heart: “My son Evan was diagnosed at 3.5 & his dream is to own a store of his own! He is helping me making wax melts branded by his own name!! Evan’s SMILE wax…
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ONLINE SHOPPING … SAFELY This is the online version of the article as published in Snapd Dufferin for the February 2021 edition In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016 (source www.statistica.com) As a business owner you are…
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