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social media marketing strategy for the holidays

Social Media Marketing Strategy for the Holidays

Social Media Marketing Strategy for the Holidays How can your business create a social media marketing strategy for the holidays that will increase engagement, reach, and create sales? December is an incredibly busy time of year both online and offline.  This is especially true for business owners trying to maximize the revenue potential of the…
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Cicilia Lico

Business Feature Cecilia Lico

I’m so excited to introduce you to Cecilia Lico, founder, owner, and operator of Lico Jewelry.  I love sparkly things – and beautiful vintage and unique jewelry, and Cecilia has absolutely blown my mind with her items.  Her custom designs are so classy and colourful!  Help me celebrate this small business owner by learning more…
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Business Feature Shannon Palermo

Business Feature Shannon Palermo

Business Feature Shannon Palermo Shannon Palermo, founder of Modern Balance Solutions offers more than just bookkeeping services.  From the moment you land on her website or social media she offers busy business owners a solution.  She offers reassurance.  It is very difficult to manage all of the tasks of running a business, and outsourcing bookkeeping…
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social media inspiration for november

Social Media Inspiration for November

November Social Media Content Inspiration As the days get shorter and cooler here in Canada and we get ready to cozy down for winter, November brings a LOT of special days to celebrate and commemorate.  I hope this article helps inspire you with some timely topics to include when you are planning out your social…
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Kait Lemus Portillo

Business Feature Kait Lemus Portillo

Business Feature Kait Lemus Portillo I must admit being a little bit star struck at the opportunity to feature this musical icon and marketing genius on my website.  Just reviewing all of her online messaging I have become inspired to consider new ways to think about marketing my business (and I’ve been in marketing for 20 years!). Kait is…
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offsite seo strategies

Offsite SEO Strategies to Improve Your Rankings

Offsite SEO Strategies to Improve Your Rankings SEO stands for Search Engine Optimization and it’s the practice of using certain techniques to increase the ranking of a website or blog in search engine results. These techniques include onsite SEO, which is about things that you can control about your site like its content, structure, and…
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Business Feature Maria Fontana

Business Feature Maria Fontana

Business Feature Maria Fontana As a business owner who has worked with a few different coaches over the years, I can attest that having someone you can turn to that can guide you through the areas in your business that are keeping you stuck is invaluable.  Maria immediately gives off a vibe that attracts you…
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Website Tips to Boost Your Business

Website Tips to Boost Your Business

Website Tips to Boost Your Business “In today’s Information Age of Marketing and Web 2.0 a company’s website is the key to their entire business” If you are a business owner, you need to have an active presence online.  Having a website is a critical part of this online foundation.  Having a website that works…
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email marketing subscribers

5 Reasons to Send a Welcome Email to New Subscribers

5 Reasons to Send a Welcome Email to New Subscribers   A good welcome email starts building relationships and trust with your customers from the beginning. A bad or non-existent welcome email leads to indifference, annoyance, or even negativity toward what you send. And if customers don’t care about you, why would they buy from…
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Fresh Starts Registry

Business Feature Fresh Starts Registry

Business Feature Fresh Starts Registry I am so excited to feature this business Fresh Starts Registry and celebrate business owners Olivia and Genevieve!  Their unique business model is such a “fresh” and NEEDED concept in todays society. They have identified a niche for people who have gone through major life changes such as divorce, death,…
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