Colour Emotion Guide for Business
Day #30 / 365 Business Tips: Branding Tip – When Choosing your Colour Scheme refer to the emotional colour guide.
Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words.
Think about your business – what is the nature of your business, what tone / image do you want people to think about your business. More importantly how do you want people to FEEL when they think of your business. You will note in this graphic how many very well know brands have chosen a logo / color scheme that matches a specific emotion. I.e. Coco-Cola uses RED to induce Excitement which they carry forward to all of their branding and marketing efforts.
What characteristics does your business brand want to focus on? Choosing the right colour scheme is obviously important for branding and success.
The Power of Color
Our minds are programmed to respond to color. For example, we stop our cars for red lights and go on green.
Color is the visual component people remember most about a brand followed closely by shapes/symbols then numbers and finally words. For example, the real McDonald’s is easy to detect in the image below.
People see color before they absorb anything else.