Branding Tip Invest in a Good Logo

Branding Tip: Invest in a Good Logo

Why is Having a Good Logo So Important?

Your business logo is an important part of your company’s brand, perhaps the most important. It is the visual face of your company. Investing in a good logo that is versatile and withstands the test of time (as in the above examples) is priceless.

What Makes a Good Logo?

In my opinion based on experience as a consumer, and based on my research on this subject a good logo has the following characteristics:

• Simple
• Easy to recognize & memorize
• Timeless
• Versatile
• Appropriate

What will a Good Logo Do for My Business?

A well designed an memorable logo will make branding for your business much easier. Placing your logo on all of your online and offline materials will solidify and help the public memorize your brand. A good logo will:

• Grab Attention
• Make a Strong First Impression
• Help Identify Your Brand
• Give you an Edge over your Competition
• Creates Brand Loyalty

Having a good logo as part of your brand identity is key in the formula for success. I always follow the following proven formula:

BRANDING + STRATEGY + IMPLEMENTATION

As part of the branding process I help businesses clearly define who they are. The foundations of your business include your name, logo, colour scheme, tagline and mission statement. Do you need any assistance in any of these areas? My DMs on all of my social media profiles are always open or you can email me directly at [email protected]

For awesome, budget friendly logo design visit Dufferin Media

If you are looking for Branding Consulting as somewhere to start first, check out my 5 weeks to success one on one consulting program.