Logo Design Giveaway Logos are the most recognizable visual for your brand at 75%. 50% of consumers are more likely to do business with a company with a logo that they recognize. Are you just starting out in business and do not yet have a logo? Do you have a logo design that you would like…
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I have written an ebook as part of my business learning series titled “Branding Foundations”. It includes 3 Chapters: Business Name Visual Branding Tagline & Mission Statement This guide will walk you through how to select a NAME for your business, how to create a LOGO – and how to establish a…
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How do you Value your Digital Assets? When you think of the assets of your business you might list things from your balance sheet such as: cash on hand inventory building furniture & equipment goodwill Or qualitative items such as strong team great product environmentally friendly What About The Value of Your Digital Assets? What…
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How to Pick a Name for your Business How to Pick a Name for your Business. If you are about to venture into launching your very own business – this is a very exciting time – and congratulations! If you are already in business but are perhaps struggling a little bit with your identity -…
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How to be more Visible ONLINE How to be more visible online. Good morning friends! I have been working with a business coach (can you tell yet?), and I was recently inspired by something she said about being more visible. It was like a lightbulb has gone on inside my brain that reiterates the fact…
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The 3 Most Important Branding Foundations Understanding the 3 most important branding foundations for your business can help you build up and out your business marketing strategy. There is a reason that companies invest thousands of dollars on branding. It leads to having a consistent message that brings their business to top of mind with…
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Branding Tip: Invest in a Good Logo Why is Having a Good Logo So Important? Your business logo is an important part of your company’s brand, perhaps the most important. It is the visual face of your company. Investing in a good logo that is versatile and withstands the test of time (as in the…
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Social Listening Tip: Use Google Alerts to monitor your brand online Social Listening Tip: Use Google Alerts to monitor your brand online. What is Social Listening? Social listening is the practice of monitoring what is being said about your business online. This is different than just monitoring your mentions on social media – those are…
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What are your Company Values? What are your company values? Determining the values of your brand are an important step in your branding, and will help guide you through the rest of your digital marketing strategy. Article#5 of the Business Foundation Series. Define your Core Company Values. This is part of your branding process, and…
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What is Your Tagline? What is your business Tagline? This is the third article in my business foundation series. I am writing about business foundations because often business owners that I work with have skipped some of the steps of setting up their brand or business foundations and sometimes its just good to get back…
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