Let’s Talk About PR – Public Relation Strategies for your Business I was recently approached by a business owner looking for advice on her business and Public Relations. She reached out and asked me how to get her business featured in larger publication and news outlets. This is an awesome goal for a business or…
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Website Tips to Boost Your Business “In today’s Information Age of Marketing and Web 2.0 a company’s website is the key to their entire business” If you are a business owner, you need to have an active presence online. Having a website is a critical part of this online foundation. Having a website that works…
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5 Reasons to Send a Welcome Email to New Subscribers A good welcome email starts building relationships and trust with your customers from the beginning. A bad or non-existent welcome email leads to indifference, annoyance, or even negativity toward what you send. And if customers don’t care about you, why would they buy from…
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10 Ways to Repurpose Content If you are a business owner, blogger, or freelancer you may feel that you could spend hours and hours working on content marketing. There is just so much to do and to think about from website content, blog posts, email marketing, social media, social media videos, youtube. Not to mention…
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Is TikTok The New Google? Have you wondered with the increase in use of this popular video app if Is TikTok The New Google? Then keep reading! I was inspired to write this post after my 16 year old daughter told me in a conversation that she “just searched that up on TikTok”. I…
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5 ADVANTAGES OF EMAIL MARKETING FOR YOUR BUSINESS Guest blog post by Deborah Olusegun – Email & Website Copywriter Imagine this — You’re in your office or physical store. You just got a new shipment of products formerly out of stock. You want to inform your 1,000 online customers about this development and you…
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Benefits of Email Marketing If you are looking to explore what benefits email marketing might have for your business, read on. Email marketing is used by 90% of marketers, but only 64% of small business owners use email marketing. If you are not including email marketing as part of your digital marketing strategy you are…
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Most people think of marketing as being all about ads, but that’s just one piece of the puzzle. Content marketing is a form of marketing that focuses on creating and sharing valuable content with your target audience to help them solve their problems. This can be in the form of blog posts, social media posts,…
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In order to create an effective marketing campaign, it’s important to use the right words. Unfortunately, not all words are created equal. There are certain words that you should avoid using in your marketing materials, because they can have a negative effect on your audience. In this blog post, we’ll discuss some of the most…
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Do you have Control of your Digital Assets? Do you have Control of your Digital Assets? As a business owner do you have complete control of your digital assets? It is very common during a conversation with a new client that when I ask them where their website is hosted and can they please grant…
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