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Category: Social Media Management

benefits of using google my business

5 Benefits of Using Google My Business

What is Google My Business? Google My Business is a free tool offered by Google to manage your business listing.  It combines all features of what was previously Places, Maps, Google Plus etc.  By claiming and optimizing your Google My Business profile you are able to manage and control what Google says about your business…
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5 Tips to Improve Social Media Engagement

5 Tips to Increase Engagement on Social Media

5 Tips to Increase Engagement on Social Media If one of your goals is to increase the engagement on your social media platforms then you are not alone.  This is one of the top discussions I have on a regular basis with clients.  It is wonderful if your social media accounts have lots of followers…
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how to use linkedin to grow your business

How to Use LinkedIn to Grow Your Business

How to Use LinkedIn to Grow Your Business What Is LinkedIn? LinkedIn is the LARGEST professional network in the WORLD! LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking. IMPORTANT LINKEDIN STATISTICS…
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out of sight out of mind

Out of Sight, Out of Mind

Do not let your business go silent on social media. Be sure to have a consistent content strategy where you are showing up on a regular basis on all social media platforms including Facebook, Twitter, and Instagram so your business does not become out of mind.

marketing tips covid19

Tips for Marketing as your Business Reopens after COVID19

Here in Ontario most of the province shut down the week of March 17th.  I remember because it was March Break, and St.Patrick’s Day celebrations were immediately cancelled.  That was TWO months ago.  We have been in quarantine for about 8 weeks.  Businesses and schools shut down, most people staying home and only venturing out…
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questions to ask on social media to increase engagement

20 Questions to Ask on Social Media to Encourage Engagement

All social media platforms operate on similar algorithms.  The more engagement your content gets, the more engagement your content will get.  This is because the social media platform will favour posts with more engagement and show this content in news feeds and searches to more people.  That is why the goal of so many is…
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Top Free Photo Sites

Top Free Photo Sites Amazing social media content requires amazing photos! So how do you get amazing photos! You can hire a professional photographer. And trust me – this investment IS worth it!!! Getting branding shots of yourself and your business that can repurposed on your website and social media will have a huge impact…
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COVID19 Marketing Strategy

Pivot Your Marketing Strategy during COVID19

How to Adjust your Marketing Strategy During COVID19 Good morning fellow business owner. I am sure that the uncertainty of these times is causing you great stress. I know it is for me as well. I’m hoping that I can help guide and inspire you a little bit to set up your business to survive…
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social media is not a sales pitch

Social Media Is Not a Sales Pitch

Social Media Isn’t a Sales Megaphone Now more than ever consumers have a low tolerance for brands who treat social media as their megaphone and continually try to sell with every post.  It’s for this reason that brands need to not only respect their audience, but the platform they’re publishing and treat it as a…
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Don’t Let Your Social Media Go Silent During COVID19

Hey Everyone, I know it’s just a crazy time right now.  As a small business owner you might have had to shut your doors, or have just lost so much business so quickly you might as well have to close.  Regardless of the status of your business it is critical to remember that this crisis…
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