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Category: Social Media Management

marketing tips covid19

Tips for Marketing as your Business Reopens after COVID19

Here in Ontario most of the province shut down the week of March 17th.  I remember because it was March Break, and St.Patrick’s Day celebrations were immediately cancelled.  That was TWO months ago.  We have been in quarantine for about 8 weeks.  Businesses and schools shut down, most people staying home and only venturing out…
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20 questions to ask on social media

20 Questions to Ask on Social Media to Encourage Engagement

Are you looking to increase the engagement on your social media posts?  One strategy you can use to do this is to ask questions to encourage your audience to respond.  I find using questions as part of our content mix really helps to increase engagement, interaction, and can also be a huge source of valuable…
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Top Five Free Photo Sites

Top Five Free Photo Sites Amazing social media content requires amazing photos! So how do you get amazing photos! You can hire a professional photographer. And trust me – this investment IS worth it!!! Getting branding shots of yourself and your business that can repurposed on your website and social media will have a huge…
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COVID19 Marketing Strategy

Pivot Your Marketing Strategy during COVID19

How to Adjust your Marketing Strategy During COVID19 Good morning fellow business owner. I am sure that the uncertainty of these times is causing you great stress. I know it is for me as well. I’m hoping that I can help guide and inspire you a little bit to set up your business to survive…
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social media is not a sales pitch

Social Media Is Not a Sales Pitch

Social Media Isn’t a Sales Megaphone Now more than ever consumers have a low tolerance for brands who treat social media as their megaphone and continually try to sell with every post.  It’s for this reason that brands need to not only respect their audience, but the platform they’re publishing and treat it as a…
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Don’t Let Your Social Media Go Silent During COVID19

Hey Everyone, I know it’s just a crazy time right now.  As a small business owner you might have had to shut your doors, or have just lost so much business so quickly you might as well have to close.  Regardless of the status of your business it is critical to remember that this crisis…
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what to post on social media during covid19

What to Post on Social Media During COVID19

We are literally experiencing history in the making. Never before has our generation experienced anything of this magnitude. Many businesses and brands are facing unchartered territory, and not sure how to navigate the uncertainty. The Corona Virus Pandemic is sweeping across the World, causing entire country to completely shut down. We are uncertain hour to…
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How do you Value your Digital Assets?

How do you Value your Digital Assets? When you think of the assets of your business you might list things from your balance sheet such as: cash on hand inventory building furniture & equipment goodwill Or qualitative items such as strong team great product environmentally friendly What about your Online Presence?  Your Brand? Your Digital…
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social media tips

What is a Hashtag and How to Use it in Social Media Posts

What is a Hashtag and How to Use it in Social Media Marketing What is a Hashtag? hash·tag/ˈhaSHtaɡ/Learn to pronouncenoun a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. Hashtags are now a common symbol used in many…
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How Businesses use twitter successfully

How We Are Using Twitter in 2020 Successfully

Many of the Digital Marketing articles I’ve read recently, especially entering into the new decade that discussed social media trends had experts agreeing that Twitter would be a popular network for businesses to focus on in the new year.  Many are planning to spend more time, energy and money on building their business on Twitter.…
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