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Category: Social Media Marketing

social media marketing strategy for the holidays

Social Media Marketing Strategy for the Holidays

Social Media Marketing Strategy for the Holidays How can your business create a social media marketing strategy for the holidays that will increase engagement, reach, and create sales? December is an incredibly busy time of year both online and offline.  This is especially true for business owners trying to maximize the revenue potential of the…
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social media inspiration December

Social Media Inspiration for December

December Social Media Content Inspiration The final month of December brings an interesting time when planning out your social media content.  There really needs to be a great mixture of festive, fun, and reflective posts in addition to taking advantage of the busiest shopping month of the year.  I hope this article helps inspire you…
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ways to use twitter for your business

Ways to use Twitter for your Business

If you are looking to increase awareness, engagement, and grow your business, then using Twitter for your business should certainly be a part of your digital marketing strategy. Twitter is my favourite social media platform.  I get the most engagement and results from Twitter hands down.  Through the use of Twitter Chats I have been…
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social media inspiration for november

Social Media Inspiration for November

November Social Media Content Inspiration As the days get shorter and cooler here in Canada and we get ready to cozy down for winter, November brings a LOT of special days to celebrate and commemorate.  I hope this article helps inspire you with some timely topics to include when you are planning out your social…
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What is a Hashtag?

What is a Hashtag?

WHAT IS A HASHTAG? A hashtag is a social media marketing device that enables platforms to organize posts into searchable categories or genres. Hashtags categorize content within an enormous body of information – the internet – and acts as a separate label; content attached to a searchable tag, or #hashtag.  Hashtags are the capillaries attached…
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social media inspiration for October

Social Media Inspiration for October

Social Media Inspiration for October October is a fun and busy month in the world of social media.  Halloween, Canadian Thanksgiving, Fall Colours, oh and it is also my birthday month! Planning out your social media content in advance can not only save you time, stress, and energy, it allows you to strategically maximize the…
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September Social Media Ideas

Social Media Content Inspiration for September

Welcome September!  Cooler and fresher air, changing colours, back to school, sweaters, and pumpkin spice!  If you are looking for inspiration on social media content look no further.  I have compiled a list of September National Days and September Hashtags to help you create engaging social media content for this month.  Fall is my favourite…
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benefits of using google my business

5 Benefits of Using Google My Business

What is Google My Business? Google My Business is a free tool offered by Google to manage your business listing.  It combines all features of what was previously Places, Maps, Google Plus etc.  By claiming and optimizing your Google My Business profile you are able to manage and control what Google says about your business…
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How to generate traffic from Pinterest

MASTERING PINTEREST – Your Guide to Success

MASTERING PINTEREST – Your Guide to Success MASTERING PINTEREST – Your Guide to Success.  Pinterest is so much more than just a social media platform. It is a massive search engine, and giant source of website traffic.  If one of your goals is to get more website traffic – you MUST include Pinterest in your…
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5 Tips to Improve Social Media Engagement

5 Tips to Increase Engagement on Social Media

5 Tips to Increase Engagement on Social Media If one of your goals is to increase the engagement on your social media platforms then you are not alone.  This is one of the top discussions I have on a regular basis with clients.  It is wonderful if your social media accounts have lots of followers…
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