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Category: Social Media

What is a Hashtag?

What is a Hashtag?

WHAT IS A HASHTAG? A hashtag is a social media marketing device that enables platforms to organize posts into searchable categories or genres. Hashtags categorize content within an enormous body of information – the internet – and acts as a separate label; content attached to a searchable tag, or #hashtag.  Hashtags are the capillaries attached…
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social media inspiration for October

Social Media Inspiration for October

October is a fun and busy month in the world of social media.  Halloween, Canadian Thanksgiving, Fall Colours, oh and it is also my birthday month! Planning out your social media content in advance can not only save you time, stress, and energy, it allows you to strategically maximize the reach and engagement of planning…
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September Social Media Ideas

Social Media Content Inspiration for September

Welcome September!  Cooler and fresher air, changing colours, back to school, sweaters, and pumpkin spice!  If you are looking for inspiration on social media content look no further.  I have compiled a list of September National Days and September Hashtags to help you create engaging social media content for this month.  Fall is my favourite…
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benefits of using google my business

5 Benefits of Using Google My Business

What is Google My Business? Google My Business is a free tool offered by Google to manage your business listing.  It combines all features of what was previously Places, Maps, Google Plus etc.  By claiming and optimizing your Google My Business profile you are able to manage and control what Google says about your business…
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How to generate traffic from Pinterest

MASTERING PINTEREST – Your Guide to Success

MASTERING PINTEREST – Your Guide to Success MASTERING PINTEREST – Your Guide to Success.  Pinterest is so much more than just a social media platform. It is a massive search engine, and giant source of website traffic.  If one of your goals is to get more website traffic – you MUST include Pinterest in your…
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5 Tips to Improve Social Media Engagement

5 Tips to Increase Engagement on Social Media

5 Tips to Increase Engagement on Social Media If one of your goals is to increase the engagement on your social media platforms then you are not alone.  This is one of the top discussions I have on a regular basis with clients.  It is wonderful if your social media accounts have lots of followers…
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how to use linkedin to grow your business

How to Use LinkedIn to Grow Your Business

How to Use LinkedIn to Grow Your Business What Is LinkedIn? LinkedIn is the LARGEST professional network in the WORLD! LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking. IMPORTANT LINKEDIN STATISTICS…
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out of sight out of mind

Out of Sight, Out of Mind

Do not let your business go silent on social media. Be sure to have a consistent content strategy where you are showing up on a regular basis on all social media platforms including Facebook, Twitter, and Instagram so your business does not become out of mind.

TikTok Ban in the United States

Do not put all of your Marketing Eggs into One Basket

Do Not Put All of Your Marketing Eggs Into One Basket Do Not Put All of Your Marketing Eggs Into One Basket. With the recent news from Donald Trump, the President of the United States, signing an executive order to ban the popular video sharing network, TikTok from all users in that country it has…
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marketing tips covid19

Tips for Marketing as your Business Reopens after COVID19

Tips for Marketing as your Business Reopens after COVID19 Here in Ontario most of the province shut down the week of March 17th and hopefully soon as we emerge, you will want to be aware of these Tips for Marketing as your Business Reopens after COVID19.  I remember because it was March Break, and St.Patrick’s…
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