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Branding Foundations guide

Branding Foundations Guide

I have written an ebook as part of my business learning series titled “Branding Foundations”. It includes 3 Chapters:   Business Name    Visual Branding    Tagline & Mission Statement This guide will walk you through how to select a NAME for your business, how to create a LOGO – and how to establish a…
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how to manage your inbox

How to Better Manage High Volumes of Emails

How to Better Manage High Volumes of Emails With the increase of volume in digital communications growing year after year, it is inevitable that the volumes of emails being circulated daily is growing exponentially.  There are currently an estimated 2.4 billion emails sent every second.  That is 74 TRILLION emails every year.  I feel like…
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snapd article may accessibility online

The Online Corner – Accessibility Online

The Online Corner, Submitted by Sarah Clarke, Media Strategist and Founder of Dufferin Media to snapd Dufferin/Caledon ACCESSIBILITY….ONLINE I’ve recently completed a course for Web Accessibility and it has really opened my eyes about what an important issue this is for all of us.   Online accessibility may appear at first to only be a…
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5 Weeks to Success

You are not alone!  I know you have a dream, and you have goals, but you might be floundering a bit on how to create and implement a strategy that will get you there. Many entrepreneurs, bloggers, and business owners struggle with clearly defining their brand, clearly defining a marketing strategy, and then implementing the…
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5 Tips to Improve Social Media Engagement

5 Tips to Increase Engagement on Social Media

5 Tips to Increase Engagement on Social Media If one of your goals is to increase the engagement on your social media platforms then you are not alone.  This is one of the top discussions I have on a regular basis with clients.  It is wonderful if your social media accounts have lots of followers…
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5 ways to build quality backlinks

5 Way to Gain Quality Backlinks for SEO

5 Ways to Gain Quality Backlinks for SEO “93% of online experiences begin with a search engine” There is no getting away from the fact that backlinks remain one of Google’s top three ranking factors, and that it is unlikely to change any time soon. (SEMRUSH) What is a Backlink and Why is it Important? A…
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Young Entrepreneur Feature Evan's SMILE Wax Melts

Young Entrepreneur Feature: Evan’s SMILE Wax Melts

One day while mindlessly scrolling through Facebook I came across this post in Marketplace that stopped me cold and grabbed my heart: “My son Evan was diagnosed at 3.5 & his dream is to own a store of his own! He is helping me making wax melts branded by his own name!! Evan’s SMILE wax…
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how to use linkedin to grow your business

How to Use LinkedIn to Grow Your Business

How to Use LinkedIn to Grow Your Business What Is LinkedIn? LinkedIn is the LARGEST professional network in the WORLD! LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking. IMPORTANT LINKEDIN STATISTICS…
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free branding guide for your small business

Branding Foundations – a FREE eBook

I  am pleased to offer you this free gift!  I have written an ebook as part of my business learning series titled “Branding Foundations”. It includes 3 Chapters:   Business Name    Visual Branding    Tagline & Mission Statement This guide will walk you through how to select a NAME for your business, how to…
Read more

Google Reviews How to Create a Custom Link

How to Create a Link for your Business to Get more Google Reviews

If one of your goals is to gain more Google Reviews for your business – you are going to love this little trick! Why are Google Reviews so Valuable? Google accounts for 57.5% of all reviews Worldwide.  Reviews are incredibly powerful as part of your Digital Marketing Strategy for many reasons.  Here are just a…
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