what is a marketing funnel

Conversion Marketing Funnels

What is a Marketing Funnel?

what is a marketing funnel

Day#113 / 365. I’ve been inspired to start a new series of articles about “Marketing Funnels” simply because this term comes up in many conversations that I have with clients and potential clients and I wonder sometimes if anyone really has any idea what a funnel really is, let alone how it impacts a business. So I’ll just explore this concept during the coming week and I bet we will all learn a little something!

WHAT IS A FUNNEL?

The purchase funnel, or purchasing funnel, is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. Wikipedia

There are different names for a sales funnel:

  • Sales Funnel
  • Purchase Funnel
  • Marketing Funnel
  • Purchasing Funnel
  • Full Funnel Marketing
  • Conversion Funnel

Most of these terms refer to a similar concept of establishing the journey of a consumer through your business, from first awareness, to sale, to post sale. Though I have seen some models that just lead up to the sale transaction. In the coming days I will start working through topics such as how to use Funnel Marketing in your Strategy to increase sales, but also how social media fits into each of the steps of a potential funnel.

Here is an example of a sales funnel

nel

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