Monday December 2nd, 2019
Good morning friends! Thanks for stopping by! Today is Monday December 2nd, 2019. While most people know today is Cyber Monday did you know that it is also:
- National Mutt Day
- National Fritters Day
- National Special Education Day
Social media tip: use any of these today in your content and include the hashtags for engaging and timely posts.
History of Cyber Monday
It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Federation and Scott Silverman, and made its debut on November 28, 2005, in a Shop.org press release entitled “‘Cyber Monday‘ Quickly Becoming One of the Biggest Online Shopping Days of the Year”.
How much did Americans spend on Cyber Monday 2018? On Cyber Monday, an occasion the industry invented to encourage online shopping,American consumers spent $7.9 billion, making it the biggest online shopping day in U.S. history, according to Adobe Analytics.
How Can You Use Cyber Monday in your Marketing?
If you run an online store, then tapping into the Cyber Monday trend is easy! Simply run an incredible deal for one day only and promote it all across your social media channels using hashtags:
To run an effective Cyber Monday sale online, I suggest you push out a few teasers before the sale, such as this one:
Then around midnight post the actual sales posts. Then boost the posts on Facebook, Instagram etc for maximum exposure and clicks. Remember more engagement leads to more engagement, so the target audience you reach might not buy from you today (hopefully they do), but they will be at a high chance for seeing your future posts and becoming a part of your customer base down the road.
***Quick Win** When someone likes your post on Facebook make sure to invite them to like your page**