Email Marketing Tip: Try sending out a Plain Text Email
Here are some incredible email marketing stats from Hubspot:
- 93% of B2B marketers use email to distribute content.
- Active email accounts are expected to hit 5.6 billion by 2019.
- 83 percent of B2B companies use e-newsletters as part of their content marketing program.
- 40 percent of B2B marketers say email newsletters are most critical to their content marketing success.
- It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019.
If you are using email marketing as part of your marketing strategy you might be using a program such as Mailchimp, Mailerlite, or Constant Contant. Each of these programs is inexpensive and easy to use. Most email marketing campaigns today are build using HTML templates that include a mixture of media such as images, video, links and more. To be honest almost every single email that we send out includes these features.
However every once in a while I encourage you to consider sending out a plain text email. No images, no video, no links. Just a good old fashioned plain text email.
I was surprised at the results that I got when I did this strategically. I.e. selected an email opportunity that encouraged this, where I did not need any images and just had a quick message to share.
Plain text emails are easy-to-read because, like most books and letters, they’re free of distractions. This also makes them feel more personal and intimate. A plain text email has the appearance of an exclusive correspondence, as though the sender crafted her message with only the recipient in mind.
Plain text emails also overcome any potential technical barriers of the end users email program, cell phone, or computer. They are fully compatible and accessible to 100% of your email contacts.
Both HTML and plain text emails have benefits so my suggestion is you consider using mostly the full version for your email blasts, but every once in a while sneak in a plain text email and watch the results.