Event Marketing Tip: Create a Hashtag for your Event
Good morning friends! I absolutely love working on events! Especially non-profit fundraising style events, however really any event is pretty exciting don’t you agree? It’s also a TON of work, and the marketing behind it needs to be done strategically and effectively to get those people to attend your event! One of the most effective marketing tools you can use to promote your event is social media! Social media reaches a huge audience quickly and at a much lower cost than any traditional form of media.
One tip I can give you for event marketing especially to maximize your reach and results on social media is to create a Hashtag for your event!
What is a Hashtag?
A hashtag is a type of metadata tag used on social networks such as Twitter and other microblogging services, allowing users to apply dynamic, user-generated tagging which makes it possible for others to easily find messages with a specific theme or content. Wikipedia
Some of the most popular hashtags include #love #beauty #happy #cute etc and these hashtags generate millions of search results!
Hashtag for your Event
Creating a hashtag for your event will allow you to follow the conversations and posts on social media of your event, and generate more interest and excitement! Once you determine your hashtag use it one everything – including any print advertising if you are doing any. Most importantly use it in each and every social media post on every single platform that you are posting to and encourage your event guests and participants to do the same.
This allows everyone that wants to see the related content on the event to easily follow it on instagram and twitter especially. As event participants post to their own social media with the event hashtag you will be able to see their posts and share them!