How Does Your Business Appear on Google?
Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
Most business owners that I speak to when asked what their goals are will respond - to be found at the top of Google (search engines). This is a valid goal. Google (Bing, etc) are the number one way that a potential client might find you or an existing client get in touch with you.
So then the first thing I ask is "Have you claimed and optimized your Google My Business listing"?
This is the first step in being #1 on Google. (unless you want to spend thousands of dollars on pay per click adwords marketing which is a good strategy if you have the budget $$)
What is Google My Business?
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business. - courtesy of support.google.com
Google My Business basically replaces all of the old Google interfaces for places, maps, google plus into one convenient to manage platform for business owners. You can control how your business appears on Google from the Google My Business dashboard.
If you already use Gmail (which I really hope you do) the login can be the same for all of your Google Products. i.e. Mail, Drive, Youtube, Business, Calendar, Photos, etc.
Make sure that your information is up to date and flows through accurately. Check your listing from a mobile device. Test the click to call & directions - make sure they are working.
One local Orangeville Business that we were trying to go pick up a donation from for the Food Bank had their Map Pin in the middle of Lake Winnipeg......really?! I helped another business owner who had their old Fax# still listed as the phone #. Really huge fails if your clients or potential clients can not find you or contact you through Google.
What are Google Posts?
Google Posts is a relatively new feature that was added last year. This allows you to manually add a Google Post to your listing that appears in search results for one week. This is an amazing tool you can use for your business to share current, timely and relevant information directly with people looking at your business on Google. It sets you apart from the competition and helps you rise to the top of the results. After one week you must login to add a new listing. Sound tedious? It is. Want help? Contact me
We offer Google My Business management & posts included in your Social Media Management Packages at Dufferin Media
In summary friends, what I'm really talking about here today is Google My Business. That is certainly not the only way to improve your search engine results. Other strategies that you can use include:
- Pay per click advertising (I know a guy)
- SEO - search engine optimization for your website (I know a guy)
- Social Media Profile Optimization
- Strategic use of Social Media Posts & Hashtags
If you would like to discuss how your business appears on Google I am available for FREE 15 minute consultations via phone which includes a quick review by me of your existing online presence. Email today to arrange a time. firstname.lastname@example.org