How to Master Blogging in 10 Hours a Week
How to Master Blogging in 10 Hours a Week
How to Master Blogging in 10 Hours a Week
This is your guide to learn how to Master Blogging in 10 Hours a Week
This is your guide to mastering the world of blogging in just 10 Hours a Week! I will go over what a blog is and does, in what ways it can be repurposed, how one can help to direct traffic to your website and how it can help to build your online community.
So, you want to break into the world of blogging? Or maybe, you currently blog and you want to do it better and more efficiently? According to GrowthBadger (2019); “there are currently more than 600 million blogs on the internet out of the 1.7 billion websites,” and yours is or will be one of them.
Let’s dive in and learn how to Master Blogging in 10 Hours a Week to maximize your work, efforts and reach.
WHAT IS A BLOG?
A blog, short for WEBLOG, is a written piece of material that acts as a discussion or source of information published onto the World Wide Web via a website.
The average blog post today has 1236 words. (Orbitmedia, 2019)
Blogs that are 2,000+ words yield impressive SEO results. Blogs that are 1200-1500 also do well with Google. What is key is to ensure that within those 1200-2000 words you include a host of keywords – the same keywords that have been used thorough your business’ marketing copy. Google loves fresh content, especially consistently published blog posts with catchy headlines and fresh graphics that include ALT tags. A blog is an amazing way to boost your SEO rankings.
Master Blogging in 10 hours a Week with this Related Article: The Five Benefits of Blogging
WHAT DOES A BLOG DO?
A blog’s purpose differs between creators, businesses and brands, but ultimately a blog is a story-telling device used to attract individuals to your website and inform them about your product or service. A blog can be packaged as an information-packed article written for the purposes of marketing a product or service, it can be an article which reviews or provides a testimonial of a service or product, it could serve as lifestyle entertainment piece highlighting travel or fashion or culture. A blog can be an educational tool like a tutorial or how-to, or a blog can be simple communication device you utilize to connect with your audience. A blog serves as an excellent tool when used to connect with and build a community. It also goes a long way to improve your website’s SEO ranking.
86% of content marketers use blog posts as part of their marketing strategy. (SemRush, 2019)
WHERE DO I POST AND PROMOTE MY BLOG?
Your blog is hosted on your website typically under a heading of Blog or Articles. It includes a custom slug, or ending, to your website’s URL. The slug is usually the blog title. This is the link you will promote with the blog. Promoting a blog is the same as inviting your audience and new readers onto your website and into your radar.
Graphics with messaging that relates to your blog topic. Include a link in the caption, and/or bio. Promote across platforms with blog specific URL and direct traffic directly to the article on your website.
Repurpose your blog into content for your monthly email blast and/or newsletter. Keep your email list up to date with your news, information and offers. Include a link that takes the audience back to your website.
Google My Business:
Create a Google My Business profile and begin posting weekly direct to Google. This is an amazing way to create engagement and give consumer your information in one easy and accessible place. Your post, like social media, will direct traffic back to your website. If you need assistance with setting up or posting to your Google My Business profile, the team at Dufferin Media can help you!
WHY DO I BLOG?
Each blog that I write provides content for my monthly content calendar, supports a Pinterest board which directs traffic to my website, provides content for my newsletter/email blast and incorporates Google My Business into my marketing strategy. I have a goal to be quickly indexed by Google – found at the top of the first page and blogging is a piece of this strategy. In order to achieve this I need to ensure that my foundations are properly set up and optimized.
WHAT DO I GET OUT OF A BLOG?
- Maximize Your Monthly Content
Make the most of your written word! (1.) Keep your Social Media Content in mind as you create your blog. (2.) Pre-plan your social media calendar and identify the best spots to promote your blog. (3.) Create graphics relevant to your blog that will also work across your social media platforms.
PROtip: INCLUDE APPROPRIATELY SOCIAL MEDIA SIZED
GRAPHICS INTO YOUR BLOG AS VISUALS & FUTURE CONTENT
- Repurposed as Content for Your Monthly Email Blast
Your email list is a business asset and building this list is something every entrepreneur should do. Your blog can be repurposed into content for a newsletter or email and blasted out to your email list. A newsletter or email blast keeps you in communication with this audience, sending offers and calls to action to encourage future business. This practice ensures that your newsletter or email blast consistently has new information that adds value while building community, trust and loyalty. Your newsletter or email blast is an excellent opportunity to send traffic directly to your website, and amazing content will keep them there.
60% of consumers say blog posts are valuable in the early stages of the buying process. (Demandgenreport, 2019)
- Create a Google My Business Post
Google My Business is a free tool offered by Google which provides an accessible and easy-to-use solution for businesses to manage their online presence. Included in this feature is the ability to post straight to Google with a Google Post. Similar to a social media post, a Google Post has the capacity to push both copy and graphics. The posts are live for seven days, and like your other marketing materials should be keyword heavy and include a call to action. Google will even send you a reminder that the post is due to expire. Like everything listed within a Google My Business Profile, Google Posts are quickly indexed by Google.
HOW DO I USE MY BLOG TO DIRECT TRAFFIC TO MY WEBSITE?
Directing traffic to your website is key for the growth of your business. Every effort you make with a blog should, in some way, provide your website with a steady source of traffic. The goal is to get the audience to your website and then inspire them to stick around with great, original and relevant content.
How Do I Use Social Media to Direct Traffic to My Website?
Social Media Profiles
Social Media Platforms are indexed by Google and will assist in directing traffic to your website; Instagram is the one exception to this rule.
Your social media profile includes a bio; an opportunity to describe who you are and what you do using keywords. These keywords are indexed by Google. Your bio should also include a link to your direct website or the blog you are promoting.
Instagram does not support live URLs in their post copy; one always has to refer to their LINK IN BIO. The best approach that I have found is to utilize a link app such as Linktr.ee which provides a directory or hub of YOUR links – whatever you choose those to be. I link directly to my blog, my website and my social media profiles. If I am hosting a special offer or event I add those links too! The app does limit the number of links the user can add, but there are free and paid versions available.
Social Media Posts
I have yet to come across a blog that does not include photographs and graphics that support the subject of the blog. Why not create those visuals appropriately sized for social media and add it to your social media posting schedule? Graphics can be anything from your own original photography or relevant stock photography to graphics created to highlight PROtips, definitions, statistics, and quotes – be they original or sourced remotely. I even create my blog cover graphics sized for social media and post those as well. If I am going to create it I might as well be able to make it a part of my Social Media content calendar and post it!
Just a few things to keep in mind; ensure your graphics are branded and meet your brand guidelines, ensure that your graphics are appropriately sized to match the social media platform and that you make use of ALT tags and URLs specific to the blog. This uniformed approach to content creation will help to create consistency – important to your brand – and will ensure that your blog graphics look at home within your social media feed.
How Do I Use Pinterest To Direct Traffic To My Website?
Each blog I write is matched with a Pinterest Board attached to my business Pinterest account. Often times the blog will inspire a new board to begin adding to. Pinterest is a search engine and an excellent vehicle to direct traffic back to your website. Every single blog that is written should be accompanied by 20-40 NEW and UNIQUE Pins that are appropriately sized. Creating 20-40 NEW pins for each and every blog may sound like a daunting task, but apps like Canva make the job that much more approachable. Loaded with templates and stock photos, Canva is a complete and efficient solution.
What are UNIQUE PINS?
A unique PIN is an originally designed, appropriately sized, never before published graphic which is uploaded to Pinterest. The PIN includes a description which is keyword rich and provides a direct link back to your website. See example below.
Link to PINTEREST BOARD – DUFFERIN MEDIA – MASTER BLOGGING
– In the form of PIN Graphic
Pinterest is an enormous search engine. Read this related Article about: Mastering Pinterest
HOW CAN BECOMING A MASTER BLOGGER BUILD MY ONLINE COMMUNITY?
Creating an online community; a target audience consuming your content and offers is a bloggers dream! We build online communities via social media, we join other online communities and become actively engaged with members and from these efforts we expand our reach with an active intent to grow our online community.
How Do I Use Social Media To Build My Community?
Different Social Media Platforms have different ways for creators to push their original content.
Find your Twitter community! Participate in Twitter specific engagement threads like a Writer’s Lift or a Twitter Chat. Both of these options are a great way to get involved, share your content and network to build an online community. Twitter also features Lists, a group of Twitter Accounts that have been created and curated by you or you can elect to follow other people’s lists. Lists are a great starting point to begin building a community.
While on Facebook you might consider joining relevant Groups, one where your ideal client might be and becoming actively engaged with the members. Create your own Group and push dynamic content that will attract an audience and begin to build your Facebook community.
Explore and identify how you can become actively engaged on the social media platforms you are represented on and promote your content appropriately within.
I invite you to benefit from all that I have learned about becoming a Master Blogger in 10 Hours a Week! Use this blog and sign up for the worksheet so they you may put all this into action.
Can I Make Money Blogging?
I wrote this article assuming that you have a business or online brand that would benefit from including blogging in your digital marketing strategy. There are those however that have a blog based website to make money! And yes, it is entirely possible and practical to make money from a blog. Many blog owners make a small amount monthly in their first year of blogging, from $200 to $2500 per month. However many established bloggers who use strong monetization strategies earn $3500 to $15,000 monthly. As a blogger that builds up a large social media following, you also essentially become an online influencer, which opens up more doors for generating income through brand collaborations and paid posts.
The worksheet I created to help some of my consulting clients is geared towards those that would like to earn money from blogging. If you are looking to create a clear plan on how to create an income earning blog, my 5 week to success program is easily customized to this.
The Free Worksheet I created is a checklist of tasks that you can use to build your blog each week. Get yours by clicking on the link below!