How to Protect your Online Reputation

How to Protect your Online Reputation


How to Protect your Online Reputation

As a business owner you need to be away of your online reputation both for your business and for yourself personally and how to protect your online reputation.

this article written by has inspired me to share my thoughts on Reputation Management for Businesses.

Ryan Erskine Contributor on Forbes: This is a great article that mentions 4 areas of your online business that are key to protecting your online reputation.

4 Embarrassing Online Reputation Mistakes Businesses Are Still Making

Online reputation management is all about cleaning up, protecting, and improving what people find about you online

In the Forbes articles, Ryan Erskine identifies 4 mistakes that businesses are still making:

1.  Leaving Listings Unclaimed and Profiles Unreserved

2.  Ignoring Social Media Notifications

3.  Forgetting About Online Reviews

4.  Handing Responsibility to the Under-qualified

This article REALLY touched on points that I have been trying to help my clients with

Leaving Listings unclaimed is for certain the most embarrassing mistake I think a business can make.  

It completely SHOCKS me when a business has not claimed their Google My Business listing – and I’ve even come across a few who have unofficial Facebook Pages.  Not only is this dangerous in that the business has no control whatsoever of what information is being listed (phone number, address – are they even correct?).  It also makes a business appear completely unprofessional and questionably – potential clients might ask – is this business CLOSED??

Our services at Dufferin Media includes monitoring ALL social media notifications on ALL platforms for business so they will never miss important messages.  We have been working in online marketing since 2003 – we are experienced and professional.  

What happens to your business and your brand when you ignore the social media……………your business will be forgotten about……. Give this article at Forbes a good read, it really reinforces everything we suggest businesses include in their strategy! Do you have questions about Review Management, Reputation Management or any of the other points in this post?  Please don’t hesitate to reach out -I love to help other business owners on their journey to success.


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