How to Use LinkedIn to Grow Your Business

How to Use LinkedIn to Grow Your Business

how to use linkedin to grow your business

How to Use LinkedIn to Grow Your Business

What Is LinkedIn?

LinkedIn is the LARGEST professional network in the WORLD!

LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking.


  • LinkedIN has over 500million users
  • 40% of LinkedIN users login everyday
  • 87 million millennials use LinkedIN
  • 57% of users are Male
  • 75% of users earn more than $50k / year
  • 41% of Millionaires use LinkedIN

benefits of LinkedIN


  • Connect with Professionals
  • Meet other Business Owners
  • Build relationships with members of your community
  • Build your Brand
  • Good for SEO 
  • Get tons of engagement on relevant posts
  • Generate leads
  • Generate Impressions on your Content **increase your reach**
  • Build quality relationships with connections
  • Drive traffic to your website – especially articles and blog posts

five tips for linkedin


5 Tips for using LinkedIn effectively to grow your business:

  1.  Optimize your profile!  Not only is your profile important for other LinkedIn users to find you on the platform, but Google also indexes LinkedIn profiles.  So having your profile completed, and optimized for SEO can be an effective way of generating new targeted connections.  Include a recent headshot, a well written “about” section, a targeted BIO and complete all areas available on your personal profile.
  2. Create a Company Page on LinkedIn.  This again is indexed not only in LinkedIn searches, but also on search engines and will be ranked quickly for targeted keywords.  Make sure that your logo, cover photo, and all areas of the about section are completed.  This is where your company / brand social media posts & content go.  If you first post your content to the company page and then share it to your personal profile it will maximize the exposure of your content.  **quick win** LinkedIn now offers a feature to invite people to like your company page – make sure you take advantage of this new feature.
  3. Connect strategically – who is your target?  The search function works very well.  Request connections specific to the industry & city you are looking for.  I.E. “business owners London Ontario”
  4. Message your new connections – thank them & tell them a little bit about yourself and if you can help them in any way.  Build meaningful authentic relationships with your connections.  Don’t just try to sell them – engage with them.
  5. Share relevant content – remember – professionals, business owners – share articles, useful tips, motivational quotes.  Use hashtags and Alt tags on your images.


If you are looking for assistance with managing your LinkedIn profile and company page, Dufferin Media includes this service with it’s premium social media management package.  


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