In The Media: Search Engine Journal

Sarah Clarke, Media Strategist & Founder, Dufferin Media, believes the consumption of ephemeral content (social media content that is only available for a limited amount of time and then disappears) will continue increasing in 2020.

“Stories are a perfect way to get the attention, for a few valuable seconds, of an audience that loves authentic creative content,” Clarke said. “Stories are a great way to add a touch of humanity to your social media using emojis, videos, and stickers.”