Good morning friends! Today is Friday November 16th
NATIONAL FAST FOOD DAY
What is your favourite fast food restaurant? Every once in a while a MacDonald's Happy Meal is my weakness. I usually keep all of the toys or books and give away to the children at the Orangeville Food Bank. I think Fast Food is OK once in a while - but certainly not healthy for you everyday.
BUSINESS TIP OF THE DAY - USE GOOGLE ANALYTICS
My business tip for the day is - make sure that you have Google Analytics installed on your website or blog.
WHAT IS GOOGLE ANALYTICS
Google Analytics is a FREE tool offered by Google which will gather Analytics for the purpose of understanding and optimizing web usage i.e basically observing and analyzing a visitors behaviour to a website.
HOW DO I INSTALL GOOGLE ANALYTICS
Using a gmail account - which your business or blog would benefit from having anyways - go to www.analytics.google.com
Sign up for a new account and follow the steps to add your website. Once you have set it up Google will generate a unique code for your website. You can provide your webmaster with this code and they should be able to install it onto your website.
I use WordPress for most of my projects and there are multiple WordPress plugins that will allow you to quickly & easily install the UA code to your site.
BENEFITS OF GOOGLE ANALYTICS
- Analyze your sources of traffic
- Analyze the visitors to your website
- Monitor specific page traffic (i.e. one that is really popular?)
- Watch bounce rate
- Understand traffic flow
- Review historical data
If you have questions or need any help feel free to reach out anytime!
QUOTE OF THE DAY