Planning Social Media Content

Planning Social Media Content can be one of the biggest challenges faced by a business owner in todays modern digital world.

Social media can be time-consuming, but it is also an excellent way to grow your business! Learn what you need to do in order to stay on top of posting and create a strategy for your social media marketing.

Here are some tips and tricks for planning social media content that will not only increase engagement, but also increase traffic to your website, generate leads and increase sales.

Establish Goals

Before you begin to plan out your social media content, it is critical that you establish your goals.  This means carefully considering the short term and long term goals of your business.  Go deeper than the common goal "get more customers", and "build more revenue".  Where do you see your business during the coming year?  Where do you dream to be in 5 or 10 years?  By establishing clear goals, you can make sure that all content that you are planning out is in direct correlation with your goals.  Without goals, you can not establish a strategy, or create content for your social media channels that will do anything to get you closer to your goals.

Identify Your Ideal Client

Now that you have an idea of your goals, the next step is to clearly identify your ideal client.  Who is the target audience that you are creating content for?  Being as specific as possible is the best.  Consider the following:  gender, age, location, income, family status, home status, education, etc.

Then think about the problems and struggles facing your ideal client.  What solution do you offer that solves their problems?  This type of content is going to be very successful at helping you reach your goals, and speak directly to your ideal client.  This is sometimes called an ideal client avatar.

Plan Your Content in Advance

Use the 30/30/30 Rule to Plan Content

This is a handy little way to help you organize your social media content planning - divide your content into 3 key areas.

1. Sales
2. Informative
3. Social

You can read more about this concept here:

Create vs Curate Content

Another way that you can plan out your content is to remember you don't have to create everything yourself from scratch.  There is a ton of content that has already been created that you can tap into and repurpose on your own social media channels.  **remember to give credit and be aware of copywrite issues.  When you "create" content - this means that you are actually developing, designing, writing, the graphics, text, video.  When you "curate" content this is where you source content from other sources to use on your social media.

Examples of curated content might include:

• Articles from industry publications or news sources
• Videos from youtube
• Graphics / Photos from free photos sites such as Unsplash or FreePik
• Sharing a blog post from another business or blogger
• Sharing and commenting on another accounts social media such as retweeting with quote

Curating some of your content is a great way to save some time, give a unique mix to what you are sharing and is perfectly acceptable as a standard business practice.

Blog Posts!

Honestly one of the easiest ways to create social media content is to include a blog in your digital marketing strategy. Blog posts hit so many benefits - fresh content for your website, good for SEO, content for your email marketing, and content for all social media channels. **PROTIP Include Multiple Graphics in each Blog post for social media sharing and future repurposing**

Planning social media content can be a daunting task, but it doesn't have to be. By following these simple tips, you can quickly and easily create content that your audience will love. And, don't forget, if you ever get stuck, I am 100% available to assist you create the perfect Social Media Content plan.  Contact me today for a free discovery call.