SEO Tip: Include Long Tail Keywords in your SEO Strategy
If one of your business goals is to gain more search engine traffic from Google, Bing, and Yahoo search engines, then naturally you would need an SEO strategy. Having a strategy in place to gain better search results might include tasks such as:
- onsite website optimization (meta tags, internal links, alt tags, etc)
- make sure that your website has a responsive design – is mobile friendly and has fast load speeds
- content creation for SEO
- keyword research
- link building / directory site submissions
- set up webmaster tools such as Google Analytics, Search Console
What is a Long Tail Keyword?
A long tail keyword is a term used in SEO which refers to keywords that apply to your business or website that are longer than one word, might be very niche specific and would not be the most obvious keywords for you to be looking for.
What are some Examples of Long Tail Keywords?
Here are some examples of long tail keywords in the social media niche:
- facebook paid management for non profit organizations
- twitter cover design
- how to set up a linkedin profile
- whacky ideas for social media content
How Do I Find Long Tail Keywords?
Google keyword planner – a free tool – is your best friend when coming up with some long tail keywords to include in your SEO Strategy.
Type in the main keyword that you are trying to rank for – in my case I used “Social Media Management”. The keyword search tool then provides 355 keyword ideas for this keyword i.e.
social media management for small business
How can I use Long Tail Keywords in my SEO Strategy?
Now that you have a list of keywords that you would like to use in your SEO strategy you can start including these keywords in your SEO efforts. For example – I would benefit from doing a blog post titled “Social Media Management for Small Business”. Once you have a list of keywords the next step is to create content which includes the keywords.
In addition you can use the keywords on your social media profiles, and in your link building efforts and guest blog posts to have further benefit to your website search results.
As per Neil Patel: Your long-tail keywords may not rank in Google’s top 10 results and it’s true that 60% of all organic clicks go to the top 3 search results, but that still leaves 40% up for grabs.