Social Media Inspiration for January

Social Media Inspiration for January

social media inspiration for January

Social Media Inspiration for January

Social Media Inspiration for January

It is so exciting to welcome a new year!  In your business, blog, or personal life, a new year brings fresh energy and motivation to double down your marketing efforts to plan for a successful new year. 

Planning out your social media content in advance can not only save you time, stress, and energy, it allows you to strategically maximize the reach and engagement of planning content that matches what will be trending that month.

So if your goal is to increase reach, get more engagement, and ultimately get more website traffic, followers, customers and revenue - read on.


January poem
January National Days

January National Days

Using National Days in your social media content plan is an easy way to tap into topics that will be trending on the day of the post.  You can use national days to have fun, or the opposite to tap into serious issues and show your support for various causes and issues.

I often refer to the website NATIONAL DAY CALENDAR to research what national days might suit my audience, and to use for my clients.

Remember to use the corresponding hashtags as they are often trending on Instagram and Twitter.

National Day posts tend to get more reach and engagement and are a great "social" style of post where you are authentically trying to connect with your audience.

JANUARY NATIONAL DAYS you might be interested in posting about include (but are not limited to)

  • Jan 1 - New Years Day
  • Jan 4 - National Spaghetti Day
  • Jan 6 - National Technology Day
  • Jan 8 - National Vision Board Day
  • Jan 10-National Clean Off Your Desk Day
  • Jan 13-National Rubber Ducky Day
  • Jan 15-National Bagel Day
  • Jan 14-National Dress Up Your Pet Day
  • Jan 19-National Popcorn Day
  • Jan 24-National Compliment Day
  • Jan 26-National Spouses Day
  • Jan 27-National Chocolate Cake Day
  • Jan 28-National Have Fun At Work Day
  • Jan 31-National Hot Chocolate Day

There are quite a few National Days in January, and certainly a few of them might suit your business and your audience.  Also watch for local holidays and celebrations that may be worth posting about to.  For example in February in Ontario we have a holiday called "Family Day".  

January Hashtags

January Hashtags

Doing your research on what hashtags to use can be a valuable strategy to increase your reach and engagement across all social media platforms.  Learn more about hashtags.

Certain hashtags may be trending for a day, or might just be more popular overall.  Historically the most popular Hashtags on Instagram are:

  • #Love
  • #Fashion
  • #PhotoOfTheDay
  • #Beautiful
  • #Photography
  • #PicOfTheDay
  • #Happy
  • #Follow

If you are interested in what is trending on Twitter, which I check daily you can visit

Or another tool I love is Tweeplers

The benefit of using popular hashtags in your social media posts is that people often search for or click on those hashtags MORE than other hashtags, resulting in more reach and engagement for your social media posts.

Suggestions for January Hashtags

#January #Winter #Love #Nature #NewYear #Travel #HappyNewYear #Cold #Snow #Happy #Jan #Resolution #NewYearsResolution #Goals #FreshStart #Habits #HealthyHabits #Wintertime #Snowflake #Snowman #NewYearNewYou #Brrr #Snowing


***PRO TIP** format your hashtags using #CamelCase for web accessibility!!!

10 Responses

  1. I love the lost of special days in January; with quite a few I would gladly join in with. If only I had a pet to dress up! Thanks for the inspiration!

  2. Love all of these prompts and some of them are actually a great reminder to join in, like national spaghetti day and hot chocolate day! Thank you for sharing x

  3. This is awesome! People should be ready to use hashtags like these to boost engagement and likes on social media.

  4. Kelly Diane says:

    I love the idea of creating content around national days. You’ve included some really helpful prompts.

  5. Very helpful post! I will save it for next writing session for inspiration. Tweeplers looks a good tool and I will ahead there now to get a better picture how it works and how to use it. Thanks!

    • sarahclarke says:

      Yes I love Tweeplers, hope it can help you!

  6. Eri says:

    I was not aware of all these national days. They are great ideas to post about them on social media! I have kept some notes. Thank you!

  7. Isa A says:

    I’m so glad I read this. This was so helpful. I got a couple of ideas relevant to my content and I haven’t heard of tweepler too. So will check it. Thanks for sharing these. Loved it. Xx
    Isa A. Blogger

  8. This is such a helpful post! I’m always amazed at the amount of national days there are & the hashtags are definitely useful!

  9. Rose says:

    I love celebrating national days! Really useful to have a list of them here 🙂 x

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