Social Media Tip – Join in Conversations
Day#125/365 Daily Tips: Social Media Tip; Join in Conversations.
Many people struggle with curating original content for their social media platforms. Original content is an important part of your social media strategy, but you can also use other content. Such as joining into conversations that are already happening online.
For example – this week there was a new Royal Baby born and there is lots of buzz online about the name “Archie” – you could join into this conversation on your social media channels by sharing an existing conversation and asking your audience what they think or you could comment on existing conversations on behalf of your business social media profiles. By joining into an already existing conversation you are saving your time trying to come up with new content and you are participating in something that is current, trending, and of interest to your audience.
Other examples – for Mortgage Brokers or Real Estate Agents you can join into conversations about interest rates and mortgage rules when the news is hot and relevant.
Another big example is sports! Sports news is almost always trending. Hashtag #WETHENORTH is currently #12 in Canada on Twitter – Go Raptors! Join in the conversation – congratulate the Raptors on their success and use that hashtag.
I’ll repeat this because I think it is important: