Tag: digital marketing

What is a Hashtag?

What is a Hashtag?

WHAT IS A HASHTAG? A hashtag is a social media marketing device that enables platforms to organize posts into searchable categories or genres. Hashtags categorize content within an enormous body of information – the internet – and acts as a separate label; content attached to a searchable tag, or #hashtag.  Hashtags are the capillaries attached…
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how online directories help your business

How Online Directories Help Your Business

Let’s talk about online directory listings and how they help your business through quality backlinks, improved SEO, and generating website traffic. I recently hosted a Twitter Chat on this topic, and some of the discussion from that chat will be used in this article.  Also at the very bottom I will be offering a FREE…
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how to use linkedin to grow your business

How to Use LinkedIn to Grow Your Business

How to Use LinkedIn to Grow Your Business What Is LinkedIn? LinkedIn is the LARGEST professional network in the WORLD! LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking. IMPORTANT LINKEDIN STATISTICS…
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digital marketing trends


The Online Corner, Submitted to https://dufferin.snapd.com by Sarah Clarke, Media Strategist and Founder of Dufferin Media as appears in the January 2021 print version. TRENDS TO WATCH FOR IN 2021…ONLINE Happy New Year everyone!  I hope the beginning of 2021 finds you and your family safe and healthy.  2020 was a year of unbelievable challenges…
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social media content tip share trivia

Content Tip for Social Media

Content Tip for Social Media: Share Trivia! Day#131/365 Daily Tips: Share Trivia! What a fun and interesting way to engage with your audience. This social media tip is inspired by our huddle at the Orangeville Food Bank where sometimes we have “Trivia Tuesday”. Many of the Tuesday volunteers are retired teachers so they often come…
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generate leads using social media

How to Generate New Leads using Social Media

Social Media Goal Series 3/8: Goal #3 Generate New Leads using Social Media Day#90/365 Days of Daily Tips. Today is article #3 out of my “Goal Series” that was started in the post: Today I focus on Goal #3: How to Generate Leads using Social Media Is one of your business goals to generate new…
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social media tip

Social Media Tip: Establish Goals for your Social Media Efforts

Social Media Tip: Establish Goals for your Social Media Efforts Day 87/365 of daily tips: Establish Goals for your Social Media that align with the rest of your marketing efforts. This will help give you direction as you then plan HOW you are going to use social media to achieve these goals. Having goals should…
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Twitter Tip: Use Twitter Analytics

Twitter Tip: Use Twitter Analytics to help you Grow your Account Day#84/365 Daily Tips. Today’s tip I am sharing due to a recent experience where I posted a Tweet to a relatively new Twitter Account (under 50 followers) and was shocked to see the engagement. When I checked the insights of that one Tweet I…
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Do you have a Digital Marketing Strategy

What is a Digital Marketing Strategy? A digital marketing strategy is an overview of all of your marketing efforts on the internet. It can include but not be limited to website marketing, search engine optimization (SEO), social media marketing, pay per click advertising, blogging, email marketing, social listening, review management, and more. Here is a…
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Why You Should Never Cross-Post Content on Social Meida