The Importance of Consistency in Social Media Marketing

The Importance of Consistency in Social Media Marketing

The Importance of Consistency in Social Media Marketing

The Importance of Consistency in Social Media Marketing

Be consistent on your social media profiles

As with anything is life, Consistency is Key!

The importance of consistency in your Social Media Marketing Strategy is key. Consistency is key to business growth as Social Media is key to the Marketing Strategy. As business owners with Social Media Platforms we aim to reach and engage with a larger audience;we ensure that our brand is represented professionally and will be easily recognized by clients. 

In today’s fast paced digital world 97% of consumers go online to find and research products and services. 47% of buyers view at least 3-5 pieces of content before making a purchase. (Source: superoffice.com)

Social Media Setup & Optimization

Clients of Dufferin Media are provided with a Setup & Optimization service for all necessary Social Media Platforms. The service includes the set-up of social media accounts. Those accounts are then optimized to ensure they will maximize the benefit to the business. A carefully crafted Bio and a properly sized Profile and Cover photo ensures CONSISTENCY across all profiles on all platforms.  Clients with existing social media accounts will benefits from profile optimizations and the assurance of consistency across all accounts.

Consistency is Key in Social Media Profiles Optimization Definition

Dufferin Media’s Social Media Services – What to expect

When a client enlists in the Social Media Base Package, Dufferin Media will ensure that the business has a Facebook, Twitter and Instagram account. Creating consistency across the board, Dufferin Media will ensure that all profile pictures (preferable the business logo, properly cropped) are the same on each platform.  The business logo is the best profile image to use for branding purposes.  Dufferin Media will ensure that the cover photos on Facebook and Twitter are the same, thus further strengthening the business’ branding recognition.

What clients are saying


Consistent Copy is Key!

Each social media platform requires a brief description – approx 200 characters. A carefully crafted ‘About Us’ or ‘Bio” section is crucial to the Social Media Strategy and should be represented with consistency across each platform. This section should include a brief synopsis of what the business does and where the business is located and/or what the service area is and should include a judicious selection of keywords that do not repeat.

Including keywords via #Hashtags within the body of the Bio is also encouraged, and, for this VERY important reason…

Social Media Profiles are indexed by search engines, like Google. I repeat…Social Media Profiles are INDEXED by Google!!!

If one of your business goals is to hit the top of the search result lists, then your business’ profile needs to be keyword and search term heavy.

Protip Make sure logo is square

Consistency is Important to your Social Media Marketing Strategy and Platform Profiles. Consistency is Key to your Brand and Branding.The goal is to be easily recognized, found and remembered. Dufferin Media can help you and your business optimize and move forward with a consistent brand appearance and message. When your brand matches your social media and your posts are easily identified with your brand, then reaching that larger audience and pursuing new business is achievable. 

Message about Brand Recognition

Would you like a FREE Assessment of your online consistency?  Contact me anytime. I am happy to do a quick review and offer some feedback – No fee. No obligation.




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