Top 10 Benefits of Using Twitter for Your Business
Top 10 Benefits of using Twitter for your Business
Top 10 Benefits of Using Twitter for Your Business include the following:
- Increase brand awareness
- Build a targeted audience
- Interactive and engaging
- Drive traffic to your website
- Reach a large audience
- Real time intelegence
- Good for News and PR
- Good for SEO
- Build strong relationships
I’ll be completely honest. Twitter is my #1 favourite social media platform to use both personally and professionally on a daily basis. Recently I’ve had more than one sceptical person tell me that they “heard” that Twitter was a complete waste of time and would not benefit their business. WHAT???!!! I was shocked at these statements. I’ve found Twitter to be consistently an excellent platform for both my personal brand, my business, and for my clients
IF DONE RIGHT
I feel like just on any other platform, unless you are engaging yourself, (or on behalf of your brand) interacting and building relationships, then the results you get might not be what you expected. If you are just pushing out content and not interacting….well there is your answer. I think you will be disappointed.
Twitter currently has more than 330 MILLION active monthly users. If you are in a smaller town, like I am, then using it locally still has benefit. The local twitter accounts that I manage in Orangeville get between 10k impressions per month up to and sometimes over 100k impressions. That’s NOT a waste of time.
Based on a recent post I made on Twitter here were some responses to the question “why do some people think Twitter is a waste of time”
- Not doing it right
- Not spending enough time
- Not engaging “some businesses don’t understand that engagement is crucial”
- Not working on relationship building
